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Multifaceted Seltzer Campaigns

Truly Hard Seltzer & Dua Lipa Created 'No One Is Just One Flavor'

— May 19, 2021 — Marketing
Truly Hard Seltzer and Dua Lipa joined forces for the No One Is Just One Flavor campaign, which offers a reminder that everyone has sides that make them unique. The award-winning artist, for example, is also bilingual, a dog mom and a yoga enthusiast. The splashy campain is full of rich images and animation, and it's set to the tune of the platinum hit Physical.

Recognizing that fans crave interesting flavors and variety, the hard seltzer brand is highlighting the diversity of its product portfolio. Just in time for the arrival of summer, the brand lauched a new Truly Punch Hard Seltzer that can be found in Fruit, Citrus, Tropical and Berry flavors. The variety pack promises to quench fans' thirst for unique flavors, especially when it comes to enjoying "traditional punch, seltzerized" with fresh and fruity flavors.
Trend Themes
1. Multifaceted Campaigns - The trend of multifaceted campaigns continues, as brands offer dynamic content and messaging that resonates with customers beyond just their product offerings.
2. Flavor Variety - The trend towards emphasizing flavor variety in product portfolios continues, as brands recognize the importance of catering to customers' diverse palates and preferences.
3. Collaborative Marketing - The trend towards collaborative marketing efforts between brands and popular celebrities or influencers continues, as it offers a way for both parties to leverage each other's reach and appeal to new audiences.
Industry Implications
1. Beverage - In the beverage industry, there is an opportunity for brands to create innovative flavor combinations and expand their portfolios, as well as collaborate with popular figures to boost their marketing efforts.
2. Marketing and Advertising - In the marketing and advertising industry, there is an opportunity for agencies and professionals to develop campaigns that go beyond traditional product-focused messaging and incorporate dynamic visuals and relatable content.
3. Entertainment - In the entertainment industry, there is an opportunity for popular figures to collaborate with brands and create engaging content that resonates with their audiences, while also allowing them to extend their personal brand and reach.
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