Category
Fashion
Scaled Restraint
Trend cluster
Category
Adaptive
Skincare
Brands offer skincare products they claim are able to adapt to individuals' skin.
3.5
Trend score
Trend
What is the Adaptive Skincare trend?
Adaptive Skincare: Adaptive skincare products are becoming more common as brands formulate products that are said to adjust to the users' specific skin types and issues once applied. Products in this space include everything from serums to cleansers.
Insight
The consumer insight behind the Adaptive Skincare trend
As consumers continue to prioritize their skincare routines, personalization has become a primary focus for many. Products that are able to suit the exact needs and concerns of individual users are popular since they make users more confident in their ability to help their skin.
Trend themes
Themes within the Adaptive Skincare trend
Three behaviours holding the trend together01
Personalized Skincare
The trend toward personalized skincare is driving the development of products that adapt to individual users' unique needs and concerns.
02
Adaptive Technology
Skincare brands are leveraging adaptive technology to create targeted, multi-layered formulas that respond to users' changing skin conditions in real-time.
03
Smart Skincare
The development of smart skincare products is enabling consumers to experience personalized responses and healthier-looking skin as ingredients respond to different needs and signals.
Industry implications
What the Adaptive Skincare trend means for industry
Where the trend changes the playbookFor
Beauty
The beauty industry is at the forefront of developing skincare innovations that leverage personalized, adaptive and smart technology.
For
Health & Wellness
The health and wellness industry can utilize adaptive skincare technology to create customized solutions for individuals with unique skincare needs.
For
Technology
As adaptive and smart technology continues to advance, the skincare industry is poised to integrate more advanced technology into its products.
Workshop question
How is your brand prioritizing personalization for its customers?
Trend signals
Trend signals for Adaptive Skincare
Trend score 3.5 out of 10, from popularity 48%, activity 47%, freshness 10%.
Popularity48%
Activity47%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adaptive Skincare trend
6 featured examples from May 15, 2019 to Jul 29, 2021CategoryFashion
Adaptive Smart Serums
The Dermalogica Smart Response Serum Delivers What Skin Needs
Opportunity for skincare companies to incorporate smart technology and intelligent ingredients into the development of personalized and adaptive products.
CategoryFashion
Stress-Fighting Adaptive Skincare
Nutricentials Bioadaptive Skin Care Supports Resilience
The skincare industry can expand its offerings using bioadaptive, stress-relief, and plant-powered approaches to skincare.
CategoryFashion
Adaptive CBD Skincare
The Vena CBD HY Collection Has a Moisturizer, Serum and a Gel-Mask
The beauty and skincare industry can benefit from incorporating CBD and adaptive skincare solutions into their product offerings.
CategoryFashion
Adaptive Skincare Collections
PRIORI Skincare's Skin Decoded Technology Addresses Individual Needs
Disruptive innovation opportunity: Introduce AI-powered skincare devices that can analyze and respond to the skin's needs in real-time.
CategoryFashion
Replenishing Peptide Skincare
Elemis' Newest Peptide 24/7 Products Support Skin Day and Night
Disruptive innovation opportunities lie in the beauty and skincare industry, where there is a demand for effective peptide-based products.
CategoryFashion
Adaptive Hydration Moisturizers
Herbivore's Moisturizers Repond to the Ever-Changing Needs of Skin
The skincare industry can leverage the trend of mood-based skincare and adaptive hydration to cater to the ever-changing skincare needs of consumers.
