Brands offer skincare products they claim are able to adapt to individuals' skin
Trend - Adaptive skincare products are becoming more common as brands formulate products that are said to adjust to the users' specific skin types and issues once applied. Products in this space include everything from serums to cleansers.
Insight - As consumers continue to prioritize their skincare routines, personalization has become a primary focus for many. Products that are able to suit the exact needs and concerns of individual users are popular since they make users more confident in their ability to help their skin.
Insight - As consumers continue to prioritize their skincare routines, personalization has become a primary focus for many. Products that are able to suit the exact needs and concerns of individual users are popular since they make users more confident in their ability to help their skin.
Workshop Question - How is your brand prioritizing personalization for its customers?
