These New Zing Zang Cocktails Come in Three Flavor Options
Michael Hemsworth — October 27, 2020 — Marketing
The Zing Zang cocktails have been unveiled by the cocktail mix brand as a range of ready-to-drink (RTD) alcohol products for consumers seeking out an ultra-easy way to enjoy some of their favorite recipes. The cocktails come in three recipe options including Bloody Mary, Margarita and Bourbon Whiskey Sour, which are made with vodka, tequila and whiskey, respectively. Featuring a 9% ABV each, the canned cocktails are perfectly mixed with premium ingredients to make them a great alternative to freshly mixed alternatives.
CEO Brent Albertson spoke on the new Zing Zang cocktails saying, "Consumers want bartender-quality cocktails that are convenient for at-home and on-the-go consumption. That’s exactly what Zing Zang has always been known and trusted to deliver. Our new RTDs are real cocktails, made with our bold Zing Zang mixes and high-quality premium spirits, unlike most canned cocktail drinks and hard seltzers which are just watered-down malt or beer-based drinks.”
CEO Brent Albertson spoke on the new Zing Zang cocktails saying, "Consumers want bartender-quality cocktails that are convenient for at-home and on-the-go consumption. That’s exactly what Zing Zang has always been known and trusted to deliver. Our new RTDs are real cocktails, made with our bold Zing Zang mixes and high-quality premium spirits, unlike most canned cocktail drinks and hard seltzers which are just watered-down malt or beer-based drinks.”
Trend Themes
1. Ready-to-drink Cocktails - The rise of ready-to-drink cocktails presents an opportunity for brands to offer consumers convenient, bartender-quality drinks without the need for mixing.
2. Canned Cocktails - Canned cocktails provide an innovative solution for on-the-go consumption, offering consumers the convenience of enjoying their favorite cocktails anytime, anywhere.
3. Premium Ingredients - The trend towards using premium ingredients in canned cocktails allows brands to cater to discerning consumers seeking high-quality, authentic cocktail experiences.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can capitalize on the rising demand for canned cocktails by providing innovative and sustainable packaging solutions that maintain product freshness and quality.
2. Alcohol Manufacturing - Alcohol manufacturers have an opportunity to tap into the ready-to-drink cocktail market by producing canned cocktails that offer the same quality and flavor profile as traditional cocktails.
3. Retail and E-commerce - The retail and e-commerce sectors can benefit by offering a wide range of ready-to-drink cocktails, allowing consumers to easily purchase their favorite canned cocktails both in-store and online.
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