These new Zing Zang mixes are being launched by the brand to provide consumers with a way to enjoy some premium margaritas from the comfort of home. The mixers come in the form of the Zing Zang Spicy Margarita Mix and the Zing Zang Mango Margarita Mix, which are both crafted with high-quality ingredients to capture the rich flavor of freshly mixed margaritas. The mixers are arriving in the US market just in time for National Margarita Day, which is taking place February 22, 2022.
Vice President of Marketing E.G. Fishburne commented on the new Zing Zang mixes saying, "Zing Zang has long been known as the top brand for Bloody Marys, and is gaining popularity for our line of margarita mixes, which like all of our mixers and ready-to-drink cocktails, combine bold flavors with only the best ingredients for great-tasting, authentic cocktails. We’re thrilled to expand our portfolio with two exciting, on-trend flavors – spicy and mango – each made with real fruit juices, natural ingredients, and nothing artificial, just like our Classic and Strawberry Margarita Mixes.”
What's Driving This Trend
- Premium Ready-to-drink Cocktails
- Brands can explore offering a range of ready-to-drink cocktails made with premium ingredients and interesting flavors, enabling consumers to enjoy bar-quality drinks at home.
- Artisanal Cocktail Mixes
- There is an opportunity for brands to offer artisanal cocktail mixes that combine bold, unique flavors and high-quality ingredients, giving consumers a more elevated cocktail experience.
- Natural Flavors and Ingredients
- As consumers become more health-conscious, there is an opportunity for brands to offer cocktail mixes made with natural flavors and ingredients, catering to those who prefer a cleaner, more healthful drinking experience.
Who This Affects Most
- Beverage Manufacturing
- Beverage manufacturers can capitalize on the trend of premium canned cocktails by offering a wide range of ready-to-drink cocktails with unique flavors and high-quality ingredients.
- Food and Beverage Retail
- Retailers can offer a variety of artisanal cocktail mixes made with all-natural ingredients and unique flavors, providing consumers with a more elevated cocktail experience.
- Home Cocktail Kits
- With the rise of at-home consumption, there is an opportunity for home cocktail kit companies to offer natural, unique-flavored mixes, enabling consumers to craft premium cocktails from the comfort of their own home.
