Amass Hard Seltzers Have Complex Flavors from Natural Extracts
Laura McQuarrie — May 22, 2021 — Lifestyle
References: amass & thespiritsbusiness
Amass is expanding its range of "social rituals" beyond non-alcoholic spirits with Amass Hard Seltzers. Like the brand's premium non-alcoholic spirits, the ready-to-drink hard seltzers are distilled with natural botanicals to create complex flavor profiles.
Featuring alcohol distilled from organic sugarcane, the trio of crisp hard seltzers explore sophisticated, nuanced flavors. Morgan McLachlan, Amass co-founder, CPO and master distiller, says, "Rather than being exclusively fruit-forward, we chose some fruit flavors and then developed a botanically interesting profile around those flavors. Our hard seltzers have an aroma and a bit of a longer finish so it’s more of a journey in your mouth, yet refreshing.”
Surfer Rossi plays with hibiscus, quince, citrus, ginger, turmeric and star anise, for example.
Featuring alcohol distilled from organic sugarcane, the trio of crisp hard seltzers explore sophisticated, nuanced flavors. Morgan McLachlan, Amass co-founder, CPO and master distiller, says, "Rather than being exclusively fruit-forward, we chose some fruit flavors and then developed a botanically interesting profile around those flavors. Our hard seltzers have an aroma and a bit of a longer finish so it’s more of a journey in your mouth, yet refreshing.”
Surfer Rossi plays with hibiscus, quince, citrus, ginger, turmeric and star anise, for example.
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