The Smirnoff Zero Sugar Seltzer variety packs are being launched by the brand to offer consumers a way to enjoy a range of hard seltzer flavor options in an easy manner. The variety packs will include 12 cans in each and will come in two options including one with Black Cherry, Lemon Lime, Orange and Berry Lemonade flavors as well as the Seasonal Limited-Edition Pack that has Raspberry, Peach, Cranberry Lime and Blackberry. The products are being launched in partnership with Bachelor Nation to help get fans of The Bachelorette get ready for the upcoming season.
Brand Director Krista Kiisk spoke on the new Smirnoff Zero Sugar Seltzer variety packs saying, "'The Bachelor’ franchise and seltzer category both generate a lot of engaging conversation, so It only made sense to continue our partnership as ‘The Official Hard Seltzer of Bachelor Nation.' With our two new variety packs and six brand-new flavors, we are offering delicious flavors like black cherry and lemon lime, all with zero sugar that taste great. With these new offerings, the most dramatic decision fans will make while viewing on Tuesday nights is which flavor to choose.”