Brands are releasing eco-friendly sunscreen formulas and packaging
Trend - Sunscreens have been known to have a damaging effect on the environment, but they're becoming more popular as people become more educated on the importance of sun protection. To combat eco issues, some brands in the industry are releasing eco-friendly sunscreens that include everything from reef-safe formulas to biodegradable glitter.
Insight - Eco-consciousness is growing among consumers in North America as the consequences of climate change become better known to the average person. More people are now looking to reduce their environmental impact, and are turning to brands with similar values to help them do that.
Insight - Eco-consciousness is growing among consumers in North America as the consequences of climate change become better known to the average person. More people are now looking to reduce their environmental impact, and are turning to brands with similar values to help them do that.
Workshop Question - How could your brand better prioritize sustainability?
Trend Themes
1. Eco-friendly Sunscreens - As consumers become more conscious of the negative environmental impacts of sunscreens, brands are releasing eco-friendly sunscreens that offer safe protection from the sun while minimizing environmental damage.
2. Biodegradable Glitter Products - The demand for eco-friendly glitter products is increasing, leading to the creation of biodegradable glitter products made from plant-based materials that offer an eye-catching alternative to traditional glitter without harming the environment.
3. Sustainable Cosmetic Packaging - Consumers are seeking out beauty products with sustainable packaging options, leading many brands to develop solutions such as cardboard-based tubes for lotions that reduce plastic waste and carbon footprint.
Industry Implications
1. Cosmetics & Skincare - Brands in the cosmetics and skincare industries can explore the development of eco-friendly and sustainable products and packaging solutions to respond to the demand for environmentally conscious options.
2. Outdoor & Adventure - As niche sun care products and accessories that cater to festival-goers and outdoor enthusiasts become more popular, businesses in the outdoor and adventure industry can explore new opportunities to design functional and sustainable sun protection products.
3. Consumer Goods Manufacturing - The increasing demand for sustainable and eco-friendly products presents an opportunity for businesses in the consumer goods manufacturing industry to create innovative solutions for environmentally conscious consumers.
