Brands are releasing eco-friendly sunscreen formulas and packaging
Trend - Sunscreens have been known to have a damaging effect on the environment, but they're becoming more popular as people become more educated on the importance of sun protection. To combat eco issues, some brands in the industry are releasing eco-friendly sunscreens that include everything from reef-safe formulas to biodegradable glitter.
Insight - Eco-consciousness is growing among consumers in North America as the consequences of climate change become better known to the average person. More people are now looking to reduce their environmental impact, and are turning to brands with similar values to help them do that.
Insight - Eco-consciousness is growing among consumers in North America as the consequences of climate change become better known to the average person. More people are now looking to reduce their environmental impact, and are turning to brands with similar values to help them do that.
Workshop Question - How could your brand better prioritize sustainability?
