Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco
Sunscreen
Brands are releasing eco-friendly sunscreen formulas and packaging.
4.3
Trend score
Trend
What is the Eco Sunscreen trend?
Eco Sunscreen: Sunscreens have been known to have a damaging effect on the environment, but they're becoming more popular as people become more educated on the importance of sun protection. To combat eco issues, some brands in the industry are releasing eco-friendly sunscreens that include everything from reef-safe formulas to biodegradable glitter.
Insight
The consumer insight behind the Eco Sunscreen trend
Eco-consciousness is growing among consumers in North America as the consequences of climate change become better known to the average person. More people are now looking to reduce their environmental impact, and are turning to brands with similar values to help them do that.
Trend themes
Themes within the Eco Sunscreen trend
Three behaviours holding the trend together01
Eco-Friendly Sunscreens
As consumers become more conscious of the negative environmental impacts of sunscreens, brands are releasing eco-friendly sunscreens that offer safe protection from the sun while minimizing environmental damage.
02
Biodegradable Glitter Products
The demand for eco-friendly glitter products is increasing, leading to the creation of biodegradable glitter products made from plant-based materials that offer an eye-catching alternative to traditional glitter without harming the environment.
03
Sustainable Cosmetic Packaging
Consumers are seeking out beauty products with sustainable packaging options, leading many brands to develop solutions such as cardboard-based tubes for lotions that reduce plastic waste and carbon footprint.
Industry implications
What the Eco Sunscreen trend means for industry
Where the trend changes the playbookFor
Cosmetics & Skincare
Brands in the cosmetics and skincare industries can explore the development of eco-friendly and sustainable products and packaging solutions to respond to the demand for environmentally conscious options.
For
Outdoor & Adventure
As niche sun care products and accessories that cater to festival-goers and outdoor enthusiasts become more popular, businesses in the outdoor and adventure industry can explore new opportunities to design functional and sustainable sun protection products.
For
Consumer Goods Manufacturing
The increasing demand for sustainable and eco-friendly products presents an opportunity for businesses in the consumer goods manufacturing industry to create innovative solutions for environmentally conscious consumers.
Workshop question
How could your brand better prioritize sustainability?
Trend signals
Trend signals for Eco Sunscreen
Trend score 4.3 out of 10, from popularity 62%, activity 56%, freshness 10%.
Popularity62%
Activity56%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Sunscreen trend
4 featured examples from Apr 18, 2018 to May 13, 2020CategoryEco
Cardboard-Based Lotion Tubes
La Roche-Posay's Cosmetic Tubes Help to Reduce Plastic Waste
Opportunity for disruptive innovation: Explore sustainable packaging alternatives for cosmetic and skincare products to reduce environmental impact and appeal to eco-conscious cus…
CategoryFashion
Glittering CBD Sunscreens
The Felix & Ambrosia Sunnydaze CBD Sun Cream is Vegan and Eco-Friendly
The beauty and cosmetics industry can benefit from the trend of glittering sunscreens, creating innovative and eye-catching products for consumers.
CategoryEco
Eco-Friendly Glitter Cosmetics
Unicorn Snot BIO Products are Made with Plant Starch Bio-Glitter
The cosmetic industry can leverage the trend towards eco-friendly glitter products by incorporating biodegradable glitter into their cosmetic lines.
CategoryFashion
Ocean-Safe Broad Spectrum Sunscreens
The BRAVO SIERRA Face Sunscreen is Non-Greasy and Non-Sticky
The demand for eco-friendly and fragrance-free sunscreens presents an opportunity for the beauty and personal care industry to create innovative and sustainable products.
