Lone Star Brewing, traditionally known for its beer, released two spiked agave seltzers just in time for cottage season. The beer brand teamed up with Pabst Blue Ribbon to launch Agave Lime and Agave Watermelon, two fresh citrusy flavors that capture the essence of summer. The agave seltzers are brewed locally in Texas and are made with blue agave nectar granting them their signature finish.
The two new flavors can be enjoyed poolside, beachside, or in the backyard on a sunny day. The agave seltzers are designed to break into the rapidly-growing seltzer industry spawned by the likes of White Claws. The 5% hard seltzers come in 355 ml cans and have a mere 100 calories. At this time, Lone Star agave seltzers are only available in the US.
Image Credit: Lone Star
Key Themes Behind This Trend
- Spiked Agave Seltzers
- The development and introduction of spiked agave seltzers in the alcoholic beverage market creates an opportunity for further exploration in the field of flavored, low-calorie alcoholic drinks.
- Rapid Growth in Seltzer Industry
- The rapidly-growing seltzer industry presents a space for innovation and the introduction of new, refreshing flavors like Agave Lime and Agave Watermelon.
- Summer-flavored Alcoholic Beverages
- The trend of releasing summer-flavored alcoholic beverages, such as Lone Star's Agave Seltzers, has the potential to attract a wider consumer base seeking light, refreshing drinks for warm weather occasions.
Where This Applies
- Alcoholic Beverages
- The introduction of new, low-calorie, flavored alcoholic drinks provides an opportunity for growth and innovation within the alcoholic beverage industry.
- Seltzer Industry
- The rapidly-growing seltzer industry presents a space for innovation and the introduction of new, refreshing flavors like Agave Lime and Agave Watermelon by Lone Star Brewing.
- Summer Themed Drinks
- The trend of releasing summer-themed alcoholic drinks can result in the creation of niche products and unique flavors that appeal to consumers during the summer season.
