Juicy Hard Seltzers

Proof Point Spirited Seltzers is a new line of hard seltzer products that are prepared with real spirits and a splash of real fruit juice. Seeing that there was a sense of realness and authenticity lacking in the seltzer category, the brand decided to fill in with canned choices that are unapologetic and refreshing. Brittany Lanier, senior marketing manager for Proof Point at Molson Coors, says “We’ve crafted Proof Point with high-quality spirits that were previously missing from the category, like barrel-aged whiskey, Caribbean rum, six-times distilled vodka and Mexican tequila."

The premium hard seltzer beverages are available in varieties that pair whiskey seltzer with blackberry lemon, rum seltzer with mango pineapple, vodka seltzer with lime, and tequila seltzer with grapefruit—all of which boast zero sugar and just 100 calories.