The use of pets in ads evolves to convey familiarity, humor and youthfulness
Implications - While the original perception of animals in advertising pertained to conveying a cute and emotional aesthetic, the tactic is evolving to humanize brands and place them in a more youth-focused light. This approach disassociates brands with formality to better appeal to mom, dad and children for cohesive adaptation in a market where purchases are influenced by all family members and not just breadwinners. Striking a balance between familial orientation and personification, the marketing endeavors push in a more ambiguous direction to target all generations and not just one.
Trend Themes
1. Animal-centric Marketing - Incorporating animals in marketing to appeal to diverse audiences.
2. Viral Pet Content - Using popular pet content from social media to drive brand awareness and marketing.
3. Familial-oriented Marketing - Creating marketing that appeals to families and de-formalizes the brand.
Industry Implications
1. Pet Industry - Leveraging market trends to create innovative pet-centric marketing campaigns.
2. Agricultural Industry - Producing and promoting organic agriculture by highlighting the dangers of pesticide use.
3. Automobile Industry - Creating marketing campaigns that reimagine and visually represent an adventurous lifestyle.
7 Featured, 54 Examples:
278,223 Total Clicks
Date Range:
Aug 13 — Feb 16
Trending:
Average
Consumer Insight Topics:
