The use of pets in ads evolves to convey familiarity, humor and youthfulness
Implications - While the original perception of animals in advertising pertained to conveying a cute and emotional aesthetic, the tactic is evolving to humanize brands and place them in a more youth-focused light. This approach disassociates brands with formality to better appeal to mom, dad and children for cohesive adaptation in a market where purchases are influenced by all family members and not just breadwinners. Striking a balance between familial orientation and personification, the marketing endeavors push in a more ambiguous direction to target all generations and not just one.
Trend Themes
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Animal-centric Marketing — Incorporating animals in marketing to appeal to diverse audiences.
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Viral Pet Content — Using popular pet content from social media to drive brand awareness and marketing.
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Familial-oriented Marketing — Creating marketing that appeals to families and de-formalizes the brand.
Industry Implications
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Pet Industry — Leveraging market trends to create innovative pet-centric marketing campaigns.
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Agricultural Industry — Producing and promoting organic agriculture by highlighting the dangers of pesticide use.
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Automobile Industry — Creating marketing campaigns that reimagine and visually represent an adventurous lifestyle.
7 Featured, 54 Examples:
285,979 Total Clicks
Date Range:
Aug 13 — Feb 16
Trending:
Average
Consumer Insight Topics:
