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Animalized Marketing

The use of pets in ads evolves to convey familiarity, humor and youthfulness

Implications - While the original perception of animals in advertising pertained to conveying a cute and emotional aesthetic, the tactic is evolving to humanize brands and place them in a more youth-focused light. This approach disassociates brands with formality to better appeal to mom, dad and children for cohesive adaptation in a market where purchases are influenced by all family members and not just breadwinners. Striking a balance between familial orientation and personification, the marketing endeavors push in a more ambiguous direction to target all generations and not just one.
7 Featured, 54 Examples:
237,376 Total Clicks
Date Range:
Aug 13 — Feb 16

Featured Examples

Social Media-Sourced Ads
Social Media-Sourced Ads
The Land of Nod's May Cover Stars the Adorable and Viral Theo and Beau
For its latest ad campaign, The Land of Nod snapped up one of the many things that’s both cute and viral on the Internet. People can’t resist clicking on pictures of dogs and kids, as... MORE
Upside Down Jeep Ads
Upside Down Jeep Ads
Jeep Launches a New Set of Ads That Lets You 'See Whatever You Want To See'
American automobile brand Jeep has recently launched its newest set of ads that centers on the motto, “See whatever you want to see.” The series of commercials were created by global design... MORE
Rejoicing Animal Ads
Rejoicing Animal Ads
This Promotion for Buin Zoo Features Celebrating Animals
A series of amusing ads promoting Buin Zoo feature exotic animals celebrating. The ads show animals smiling while looking off in the distance. Each visual has a different safari creature with a... MORE
play_circle_filled Heartwarming Companion Beer Ads
Heartwarming Companion Beer Ads
The Budweiser Super Bowl Ad Continues the Tale of the Clydesdale
The 2014 Budweiser Super Bowl ad is a continuation of the story that aired during last year’s game. The 2013 Budweiser ‘Brotherhood’ commercial starred a Clydesdale horse and focused on the... MORE
play_circle_filled Familial Condiment Ads
Familial Condiment Ads
Heinz' Super Bowl Ad Stars a Condiment Family and a Stampede of Weiner Dogs
This year’s Heinz Super Bowl ad is tied to the brand’s #MeettheKetchups campaign, which introduces an entire family of condiments. In order to emphasize that the brand produces more... MORE
play_circle_filled Canine Car Shop Ads
Canine Car Shop Ads
The 'Slow Bark' CarMax Ad is Made for the Puppy Bowl
The ‘Slow Bark’ CarMax Super Bowl ad is a spoof on its ‘Slow Clap’ ad, remade with tons of puppies. The puppy version is set up and shot just like the human version of the commercial,... MORE
play_circle_filled Anti-Pesticide Food Ads
Anti-Pesticide Food Ads
Only Organic's New Mac Donald Campaign Encourages Safe Farming
Only Organic recently released an eye-opening campaign that illustrates the damaging effects of sprayed and pesticide-infused foods. The ad features a group of children who perform in a seemingly... MORE

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play_circle_filled Celebrity Detection Ads
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These Jeeps from Starwood Motors Have Been Zombie-Proofed
Social Media-Sourced Models
Social Media-Sourced Models
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Watercolor Animal Ads
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