Category
Lifestyle
Assisted Choices
Trend cluster
Category
Animalized
Marketing
The use of pets in ads evolves to convey familiarity, humor and youthfulness.
4.2
Trend score
Trend
What is the Animalized Marketing trend?
Animalized Marketing: While the original perception of animals in advertising pertained to conveying a cute and emotional aesthetic, the tactic is evolving to humanize brands and place them in a more youth-focused light. This approach disassociates brands with formality to better appeal to mom, dad and children for cohesive adaptation in a market where purchases are influenced by all family members and not just breadwinners. Striking a balance between familial orientation and personification, the marketing endeavors push in a more ambiguous direction to target all generations and not just one.
Trend themes
Themes within the Animalized Marketing trend
Three behaviours holding the trend together01
Animal-Centric Marketing
Incorporating animals in marketing to appeal to diverse audiences.
02
Viral Pet Content
Using popular pet content from social media to drive brand awareness and marketing.
03
Familial-oriented Marketing
Creating marketing that appeals to families and de-formalizes the brand.
Industry implications
What the Animalized Marketing trend means for industry
Where the trend changes the playbookFor
Pet Industry
Leveraging market trends to create innovative pet-centric marketing campaigns.
For
Agricultural Industry
Producing and promoting organic agriculture by highlighting the dangers of pesticide use.
For
Automobile Industry
Creating marketing campaigns that reimagine and visually represent an adventurous lifestyle.
Trend signals
Trend signals for Animalized Marketing
Trend score 4.2 out of 10, from popularity 72%, activity 46%, freshness 8%.
Popularity72%
Activity46%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Animalized Marketing trend
7 featured examples from Aug 9, 2013 to Feb 2, 2016CategoryMarketing
Social Media-Sourced Ads
The Land of Nod's May Cover Stars the Adorable and Viral Theo and Beau
Retail companies can capitalize on the trend of social media-sourced ads to create authentic and compelling visual campaigns that resonate with their target audience.
CategoryAutos
Upside Down Jeep Ads
Jeep Launches a New Set of Ads That Lets You 'See Whatever You Want To See'
Incorporating interactive and visually engaging advertising campaigns to create a strong brand presence and attract customers.
CategoryMarketing
Rejoicing Animal Ads
This Promotion for Buin Zoo Features Celebrating Animals
Utilizing advertisements, promotions, and zoo exhibits to create buzz around animal arrivals and encourage visits from patrons.
CategoryLifestyle
Heartwarming Companion Beer Ads
The Budweiser Super Bowl Ad Continues the Tale of the Clydesdale
Opportunity for advertising agencies to create compelling and memorable campaigns that evoke strong emotions and connections.
CategoryLifestyle
Familial Condiment Ads
Heinz' Super Bowl Ad Stars a Condiment Family and a Stampede of Weiner Dogs
Exploring creative ways to market food products, such as featuring a condiment family, can help brands stand out in a competitive market.
CategoryAutos
Canine Car Shop Ads
The 'Slow Bark' CarMax Ad is Made for the Puppy Bowl
Advertising agencies can explore the trend of incorporating animals, particularly puppies, in commercials to enhance brand messaging and create memorable campaigns.
CategoryLifestyle
Anti-Pesticide Food Ads
Only Organic's New Mac Donald Campaign Encourages Safe Farming
The organic food industry can benefit from the anti-pesticide food ads as they can tap into consumers' growing interest in healthier and more sustainable food options.
