Grains and seeds attract consumers with a tight schedule and dietary restriction
Implications - As the health movement rages on, consumers continue to seek the next big superfood. Recently it seems the newest healthy food wave is something consumers have been snacking on since childhood: oats and grains in bar and on-the-go forms. Combining health concerns with portability, grain-based foods are malleable and simple. This appeals to both dietary necessity and a desire for more simplistic food consumers can trust.
Trend Themes
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Superfood Snack Bars — The growing demand for portable superfood snacks creates opportunities for brands, specifically in creating a line of bars that offer convenience and health in one package.
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Repurposed Grain-based Foods — Turning spent grains into new food products is a trend that's sustainable, affordable, and can garner consumer attention as they seek healthier food options that are also good for the environment.
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Gluten-free Snacks — There is a growing consumer base for allergen-free products, and gluten-free snacks like seed bars present a lucrative opportunity for food brands to cater to those with gluten intolerance while still offering tasty, nutritious snacks.
Industry Implications
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Food and Beverage — Brands in this industry can capitalize on the trend of portable, healthy snacks by creating unique and high-nutrient bar options.
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Sustainability — Repurposing food waste into new ingredient sources can lead to less waste and a better environmental impact.
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Health and Wellness — The demand for healthy snacks with fewer allergens, like gluten, is increasing with consumers who desire nutrient-rich, convenient, and healthier options.
