Grains and seeds attract consumers with a tight schedule and dietary restriction
Implications - As the health movement rages on, consumers continue to seek the next big superfood. Recently it seems the newest healthy food wave is something consumers have been snacking on since childhood: oats and grains in bar and on-the-go forms. Combining health concerns with portability, grain-based foods are malleable and simple. This appeals to both dietary necessity and a desire for more simplistic food consumers can trust.