Category
Lifestyle
Serial Snacking
Trend cluster
Category
Mass
Grainia
Grains and seeds attract consumers with a tight schedule and dietary restriction.
3.2
Trend score
Trend
What is the Mass Grainia trend?
Mass Grainia: As the health movement rages on, consumers continue to seek the next big superfood. Recently it seems the newest healthy food wave is something consumers have been snacking on since childhood: oats and grains in bar and on-the-go forms. Combining health concerns with portability, grain-based foods are malleable and simple. This appeals to both dietary necessity and a desire for more simplistic food consumers can trust.
Trend themes
Themes within the Mass Grainia trend
Three behaviours holding the trend together01
Superfood Snack Bars
The growing demand for portable superfood snacks creates opportunities for brands, specifically in creating a line of bars that offer convenience and health in one package.
02
Repurposed Grain-Based Foods
Turning spent grains into new food products is a trend that's sustainable, affordable, and can garner consumer attention as they seek healthier food options that are also good for the environment.
03
Gluten-Free Snacks
There is a growing consumer base for allergen-free products, and gluten-free snacks like seed bars present a lucrative opportunity for food brands to cater to those with gluten intolerance while still offering tasty, nutritious snacks.
Industry implications
What the Mass Grainia trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands in this industry can capitalize on the trend of portable, healthy snacks by creating unique and high-nutrient bar options.
For
Sustainability
Repurposing food waste into new ingredient sources can lead to less waste and a better environmental impact.
For
Health and Wellness
The demand for healthy snacks with fewer allergens, like gluten, is increasing with consumers who desire nutrient-rich, convenient, and healthier options.
Trend signals
Trend signals for Mass Grainia
Trend score 3.2 out of 10, from popularity 41%, activity 46%, freshness 8%.
Popularity41%
Activity46%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Mass Grainia trend
4 featured examples from Sep 17, 2015 to Feb 25, 2016CategoryLifestyle
Repurposed Beer Grain Bars
The Regrained Granola Squares are Made Using Spent Grains
Opportunity for food and beverage companies to reduce waste and create sustainable products.
CategoryLifestyle
Superfood Brittle Desserts
This Homemade Sweet Melted Sugar Dessert Features White Quinoa
This trend appeals to the health food industry, creating opportunities to introduce new healthy dessert options.
CategoryLifestyle
Bird-Like Seed Bars
The Homemade Energy-Boosting Snack From Free People Contains No Gluten or Nuts
Opportunity for food manufacturers to create new gluten-free and allergy-friendly snack options.
CategoryLifestyle
Superfood Granola Bars
These Healthy Granola Bars from 'Taart' are Made with Spelt & Goji Berries
Disruptive innovation opportunity: Develop innovative production methods and supply chains for superfood snack bars to meet the increasing demand for healthy snack options.
