Category
Fashion
Aromatic Utility
Trend cluster
Category
Blunt
Expression
Verbally bold apparel pieces cater to consumers confident with their personality.
4.7
Trend score
Trend
What is the Blunt Expression trend?
Blunt Expression: With explicit imagery and viral media becoming such an ordinary aspect of everyday life, consumers are becoming increasingly immune and subsequently more confident in bold forms of expression. Verbally blunt apparel pieces provide an outlet for consumers to visually showcase their feelings, combining everyday clothing with the need to showcase personal views.
Trend themes
Themes within the Blunt Expression trend
Three behaviours holding the trend together01
Blunt Expressions
Clothing with explicit and boldly printed idioms that showcase personal views.
02
Relationship Fashion
Apparel that conveys romantic intentions, or lack thereof, through graphic tees and slogans.
03
Demanding Attire
Clothes that demand the consumption of alcohol or illustrate anti-social behavior through printed slogans and graphic tees.
Industry implications
What the Blunt Expression trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can leverage these trends to create new and innovative products that cater to consumers' desire for personal expression.
For
Print and Design
Printing and design agencies can offer customization and digital printing services for clothing and apparel featuring printed slogans, phrases, and idioms.
For
Social Media
Social media companies can capitalize on these trends by curating and promoting user-generated content featuring these types of clothing and apparel.
Trend signals
Trend signals for Blunt Expression
Trend score 4.7 out of 10, from popularity 63%, activity 69%, freshness 8%.
Popularity63%
Activity69%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Blunt Expression trend
6 featured examples from Jul 21, 2013 to Jan 30, 2014CategoryFashion
Chic Saying T-Shirts
These Moda Operandi Shirts Bluntly Say What You're Thinking
Opportunity for disruptive innovation in the fashion industry by creating a new category of clothing that combines luxury, boldness, and self-expression.
CategoryPop Culture
Bluntly Rude Apparel
This Vogue Tee Honestly Tells People They Have Problems
Fashion brands can leverage the trend of blunt fashion statements to create unique and attention-grabbing clothing items.
CategoryLifestyle
Suggestive Relationship Fashion
This Tee Lets People Know You Don’t Want to Be Just Friends
The fashion industry can capitalize on the trend by creating more clothing items that convey relationship dynamics and facilitate honest communication.
CategoryFashion
Anti-Social Excuses Shirts
This Cat Lover Shirt Lets People Know You Don’t Want to Hang Out
The apparel industry can capitalize on the trend of excuse-shirts and cat-themed apparel by offering unique and humorous designs that cater to specific interests.
CategoryFashion
Drink-Demanding Shirts
These Sloppy Slogan Shirts are from Print Liberation
Disruptive innovation opportunity to create unique and expressive clothing items.
CategoryFashion
Sassy Sweatshirt Sayings
Yotta Kilo's Rude Sweatshirt Sayings Speak for You
Clothing companies can capitalize on this trend by incorporating bold, rude slogans into their brand identity to attract a younger and more rebellious consumer base.
