The Black & Decker Matrix Interchangeable Attachments ad campaign is of mythical proportions. That is because it depicts strange animal hybrids that would never exist in real life. Combing bird and horse as well as fish and bull, the results are terrifyingly powerful. Reading, 'Imagine the possibilities,' the ad campaign shows how versatile this tool really is.
Conceived and executed by KinCom, an ad agency based in Santiago, Chile, the Black & Decker Matrix Interchangeable Attachments ad campaign addresses what the tool can turn into thanks to these attachments. It was art directed by Diego Rodriguez and Raiko Yuretic with creative direction by Carlos Trujillo. The fantastical images were Christián Muñoz and elaborated on with copy by creative director Carlos Trujillo and fellow colleague Roberto Frings.