Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,229 more

Youthful Indulgence

Humorous alcohol labelling connects with consumers through nostalgic imagery

Implications - While beverages of an alcoholic nature are often marketed with a mature, adult tone, brands are turning towards more humorous, pop culture references as a way to broaden their brand recognition to diverse audiences. Sci-Fi imagery and animal illustrations provide a more lighthearted take on an otherwise sophisticated product, catering to adult consumers looking to combine grown-up tendencies with youthful and nostalgic imagery .
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 45 Examples:
596,396 Total Clicks
Date Range:
Feb 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Cartoon-Inspired Alcoholic Beverages
Cartoon-Inspired Alcoholic Beverages
The Disney Themed Cocktails by Cody is Fit for Royalty
As much as animated Disney movies might be geared towards children, adults love them too and now they can enjoy the films in style with Disney Themed Cocktails. As cartoonish as the characters... MORE
Pop Culture Beer Branding
Pop Culture Beer Branding
These Cool Beer Bottles are from Swedens Church of the Atom
These cool beer bottles from Swedish micro-brewery ‘Church of the Atom’ are probably the best beer bottle design I’ve ever laid eyes upon. The eye-catching beer labels were... MORE
Groovy Booze Branding
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
Devil’s Peak Beer packaging makes vintage graphics look fresh once more, thanks to the design work of Rudi de Wet. The three bespoke labels were developed for Maven Craft Beer as client gifts... MORE
Fanciful Bottle Branding
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
The MIU Fruit Wine packaging was designed to do for the girl what the beer bottle does for the boy. The juicy alcoholic beverages are targeted at female young adults, promoted as products that can... MORE
Savage Beverage Branding
Savage Beverage Branding
Feral Beer Packaging is Rough and Ready and Pounces from the Shop Shelf
To get noticed in the current beer market, your brand identity has got to have an edge. Feral Beer packaging undoubtedly presents this image, and it works delectably well with the fierce name of the... MORE
play_circle_filled Animalistic Booze Branding
Animalistic Booze Branding
Bold City Beer Packaging Has Animated Faces Behind it
As wonderful as a product is, you can always infuse it with additional personality and appeal by means of a clever branding scheme. Bold City beer packaging utterly entices the consumer, even though... MORE

Related Trend Reports & Custom Market Research

Related Examples

Illustratively Numbered Vinos
Illustratively Numbered Vinos
Ei8ht Wine Packaging Incorporates a Divinely Doodled Holiday Sleeve
Bourbon-Flavored Beer
Bourbon-Flavored Beer
Miller Fortune is Meant to Compete with Liquor Brands
Double-Walled Cocktail Glasses
Double-Walled Cocktail Glasses
The Lil Wai Glasses by Studio KDSZ is Inspired by Chinese Pottery
Crumpled Paper Bag Packaging
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
Doodled Lettering Labels
Doodled Lettering Labels
Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces
Fishnet Beverage Branding
Fishnet Beverage Branding
Noch Zhelanii Wine Packaging Seduces Like a Moulin Rouge Dancer
play_circle_filled Ultra-Versatile Glass Cups
Ultra-Versatile Glass Cups
The Mibuu is a Glass Cup Used for All Ocassions
Rich Smoky Cocktails
Rich Smoky Cocktails
David Graver Explores Three Alcoholic Beverages Perfect for Winter
Custom-Made Celebratory Cocktails
Custom-Made Celebratory Cocktails
The DIY Citrus Cordial Sparkler Adds a Certain Sizzle
Iconic Comedy-Inspired Cocktails
Iconic Comedy-Inspired Cocktails
The Ron Burgundy Cocktail Packs a Delicious Punch
Sugary Rainbow Straws
Sugary Rainbow Straws
These Edible Candy Straws Come in Three Tasty Flavors
Messy Trajectory Marketing
Messy Trajectory Marketing
48 Miles Later Beer Packaging Maps the Distance Between Breweries
Scratch-Off Booze Branding
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
Revived Beverage Vessels
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
Assertive Antler Branding
Assertive Antler Branding
Stagg Jr. Bourbon Packaging Bears its Horns to Warn of Great Strength
Boldly Basic Booze Branding
Boldly Basic Booze Branding
Northcoast Beer Packaging Uses Geometric Shapes to Comment on Content
Pattern-Labeled Liquor
Pattern-Labeled Liquor
Motif Wine Packaging Mesmerizes the Eyes to Enchant Another of the Senses
Psychedelic Booze Branding
Psychedelic Booze Branding
Tarantino Beer Packaging Gets Groovy With the Image of an Elephant
Stamped Brew Branding
Stamped Brew Branding
Maria's Packaging Has the Charming Casual Quality of the Community Bar
Cottagey Brew Branding
Cottagey Brew Branding
Geneva Lake Beer Packaging Takes its Inspiration from Cottage Country
Chalkboard Booze Branding
Chalkboard Booze Branding
The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics
Dizzying Beverage Branding
Dizzying Beverage Branding
As its Contents do, Hrsz. 737 Wine Packaging Makes You Feel Tipsy
Tonal Beverage Branding
Tonal Beverage Branding
South Lawn Beer Packaging Appeals with its Sophistication and Variety
Jam Jar Booze Branding
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
play_circle_filled Compact Bike Tool Belts
Compact Bike Tool Belts
The Nutter Bicycle Repair Kit Contains Everything You Need in One Pouch
Historic St. Patrick’s Infographics
Historic St. Patrick’s Infographics
This Chart Gives Details About St. Patrick’s Day H
Double-Fisted Drinking Hats
Double-Fisted Drinking Hats
This Irish Drinking Hat Keeps with Binge Drinking Traditions
Binge Drinking Smartphone Cases
Binge Drinking Smartphone Cases
These Cases Challenge You to Some St. Patrick's Day Drinking
Crass Cultural Comparison Infographics
Crass Cultural Comparison Infographics
This Chart Details the Typical St. Patrick's Day Parties
Crisp Paper-Wrapped Packaging
Crisp Paper-Wrapped Packaging
Akzent Invest Wine Packaging is More About the Wrapper Than the Vino
Beer-Minded Irish Hats
Beer-Minded Irish Hats
This St. Patrick's Day Hat Will Keep the Booze on Your Mind All Day & Night
Frothy Organic Brews
Frothy Organic Brews
Bison Brew Creates a Line of Sustainably Produced Alcohol-Infused Beers
Alcohol-Powered Distilleries
Alcohol-Powered Distilleries
The Alaskan Brewing Co. is Retrofitting to Go Green
Dripping Brew Branding
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
Gun-Shaped Bottle Openers
Gun-Shaped Bottle Openers
The Conceal and Carry Bottle Opener Will Pop Your Cap Right Off
Typographical Booze Branding
Typographical Booze Branding
Helvetica Beer Packaging Appeals Editorial-Inclined Graphic Designers
Blanche Embossed Branding
Blanche Embossed Branding
Equator Design Beer Packaging is All About Texture and Tactility
Bound Rope Branding
Bound Rope Branding
Mercator Beer Packaging Makes Use of Maritime Merchandizing
Homespun Bottle Branding
Homespun Bottle Branding
Valmiera Blackcurrant Wine Packaging Exudes an Artisan Image
See-Through Beer Cans
See-Through Beer Cans
Naked Premium Beer Packaging Provides a Look at the Product Inside
Chronicle Cabernet Branding
Chronicle Cabernet Branding
BRND NWS Wine Packaging Celebrates the Year's Marketing Headlines
Doodled Booze Branding
Doodled Booze Branding
Au Yeah! Beer Packaging Contents Quench a Casual Craving
Persian Myth Marketing
Persian Myth Marketing
Gilga Wine Packaging was Inspired by an Intoxicating Beauty
Ballistic Missile Branding
Ballistic Missile Branding
BMG-10 Beer Packaging Takes an Explosive Aesthetic
Cracked Flask Branding
Cracked Flask Branding
Broken Bottle Beer Packaging Will Start a Bar Fight