Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Domiciliary
Retail
Brands imitate the comfort of home for an enhanced shopping experience.
5.4
Trend score
Trend
What is the Domiciliary Retail trend?
Domiciliary Retail: E-tail has grown by leaps and bounds over the past decade by appealing to consumer appeal for convenience and shopping from home, which is an aspect that physical retailers are adapting into design with storefronts that mimic residential living to pull shoppers back into stores. The direct attention to comfort and familiarity pushes against the formerly rigid structure of retail design for an experience that welcomes and appreciates patronage in a more intimate way than ever before.
Trend themes
Themes within the Domiciliary Retail trend
Three behaviours holding the trend together01
Residential Retail
Physical retailers are adapting into designs that mimic residential living to pull shoppers back into stores.
02
Mobile Retail
The Caravan Shop has cleverly taken the idea behind a food truck and applied it to the fashion industry.
03
Curated Retail
STORY New York City is a shop that's curated like a magazine and changes its central themes.
Industry implications
What the Domiciliary Retail trend means for industry
Where the trend changes the playbookFor
Interior Design
The trend towards residential retail creates opportunities for interior designers to create home-like experiences within physical stores.
For
Fashion
Mobile boutiques like the Caravan Shop demonstrate the potential for fashion retailers to explore alternative, cost-effective formats for reaching customers.
For
Marketing
Curated retail experiences, like STORIES New York City, provide marketers with innovative ways to create immersive and interactive brand experiences.
Trend signals
Trend signals for Domiciliary Retail
Trend score 5.4 out of 10, from popularity 87%, activity 68%, freshness 8%.
Popularity87%
Activity68%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Domiciliary Retail trend
5 featured examples from May 7, 2013 to Feb 14, 2014CategoryUnique
Chic Mobile Boutiques
The Caravan Shop is a Boutique on Wheels
The fashion retail industry can explore the idea of mobile boutiques to enhance customer experience and reach new markets.
CategoryBusiness
Cozy Retailer Lifestyle Villages
The Urban Outfitters Village is a Town Built by Retailers
Physical retailers experimenting with new models of delivering retail experiences by adding lifestyle components.
CategoryMarketing
Life-Sized Dollhouse Installations
Grand Central Station Hosts a Huge House to Promote Target
Bringing in-store experiences to public spaces and creating immersive installations to showcase products and increase consumer interaction.
CategoryLifestyle
Love-Centric Shops
The STORY New York City Shop is Hosting an Installation All About Love
The curated shopping concept of STORY New York City could be applied to various retail sectors to offer consumers a dynamic and engaging shopping experience.
CategoryFashion
Exquisitely Basal Boutiques
The Melinda Gloss by Cigue Store Boasts a Focus on Menswear Design
There are opportunities for architects and designers to create innovative retail spaces that focus on minimalism, incorporating audio-visual cues, and a chic industrial feel.
