Brands imitate the comfort of home for an enhanced shopping experience
Implications - E-tail has grown by leaps and bounds over the past decade by appealing to consumer appeal for convenience and shopping from home, which is an aspect that physical retailers are adapting into design with storefronts that mimic residential living to pull shoppers back into stores. The direct attention to comfort and familiarity pushes against the formerly rigid structure of retail design for an experience that welcomes and appreciates patronage in a more intimate way than ever before.
Trend Themes
1. Residential Retail - Physical retailers are adapting into designs that mimic residential living to pull shoppers back into stores.
2. Mobile Retail - The Caravan Shop has cleverly taken the idea behind a food truck and applied it to the fashion industry.
3. Curated Retail - STORY New York City is a shop that's curated like a magazine and changes its central themes.
Industry Implications
1. Interior Design - The trend towards residential retail creates opportunities for interior designers to create home-like experiences within physical stores.
2. Fashion - Mobile boutiques like the Caravan Shop demonstrate the potential for fashion retailers to explore alternative, cost-effective formats for reaching customers.
3. Marketing - Curated retail experiences, like STORIES New York City, provide marketers with innovative ways to create immersive and interactive brand experiences.
5 Featured, 44 Examples:
627,194 Total Clicks
Date Range:
May 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:
