Remodeled from a bank building to retail space, the Melinda Gloss by Ciguë boutique boasts a stripped-down aesthetic that will surely appeal to its menswear clientele.
The second location in Paris for founders Rémi de Laquintane and Mathieu de Ménonville focuses on their craft. There are references to the brand’s origins and identity with audio-visual cues throughout the space; from the runway collection to a video installation by Thomas Dutter.
“We marked out the space with impromptu elements, intuitively on the spot, until we felt it worked,” explained architect Adrian Hunfalway. The space boasts a chic industrial feel with aluminum accents and white backdrops. The Melinda Gloss by Ciguë boutique is a stimulating environment for consumers that is reflection of the designer’s understated creations.
What's Driving This Trend
- Stripped-down Aesthetic
- There is an opportunity for designers to create stripped-down and minimalistic retail spaces that focus on the product and the customer's experience.
- Audio-visual Cues
- Retail spaces can incorporate audio-visual cues that reference the brand's origins and identity, creating a more immersive and memorable experience for customers.
- Chic Industrial Feel
- Creating retail spaces with a chic industrial feel, such as aluminum accents and white backdrops, can add a modern and sophisticated touch to the overall aesthetic.
Who This Affects Most
- Retail Design
- There are opportunities for architects and designers to create innovative retail spaces that focus on minimalism, incorporating audio-visual cues, and a chic industrial feel.
- Fashion Design
- Fashion designers can leverage the trend of stripped-down aesthetics to create understated menswear designs that are complementary to the retail space.
- Marketing and Advertising
- Marketing and advertising professionals can incorporate audio-visual cues in their campaigns to create a more immersive and memorable experience for consumers.
