Trend cluster
Category

Digital
Workout

Tablet-integrated exercise routines blends healthy living with high-tech methods.

Outdoors-Simulating TreadmillsTablet-Integrated TreadmillsDisabled Fitness GamesHi-Tech Punching EquipmentTablet-Synced Exercise Equipment

Trend

What is the Digital Workout trend?

Digital Workout: With the constant influx of new and improved technological devices, consumers are becoming increasingly reliant on speed and efficiency in their everyday lives. Tablet-integrated workout devices cater to consumers looking to lose weight while indulging their tech-savvy tendencies, combining the need for healthy living with convenient high-tech methods.

Trend themes

Themes within the Digital Workout trend

Three behaviours holding the trend together
01

Tablet-integrated Workout Devices

With the constant influx of new and improved technological devices, consumers are becoming increasingly reliant on speed and efficiency in their everyday lives.

02

Gamified Exercise

This smart shoulder pad and fitness game is designed to help thalidomide victims.

03

Personalized Fitness Regimes

The Studio Visuale invention would enable users to reference regimes designed by their own personal trainers, in addition to a collection of other pre-programmed routines.

Industry implications

What the Digital Workout trend means for industry

Where the trend changes the playbook
For

Fitness Technology

New and innovative ways of exercising with the aid of technological advancements.

For

Physical Therapy

Using technology to make physiotherapy easier and more accessible.

For

Gaming

Incorporating gaming elements into exercise to make it more enjoyable and engaging.

Trend signals

Trend signals for Digital Workout

Trend score 4.2 out of 10, from popularity 63%, activity 54%, freshness 8%.

Popularity63%
Activity54%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Digital Workout trend

7 featured examples from Apr 19, 2013 to Feb 17, 2015
Outdoors-Simulating Treadmills
CategoryLifestyle

Outdoors-Simulating Treadmills

Voyager by Il-Seop Yoon Makes Running More Engaging

The fitness equipment industry can benefit from developing and incorporating outdoors-simulating treadmills like the Voyager by Il-Seop Yoon.

Tablet-Integrated Treadmills
CategoryTech

Tablet-Integrated Treadmills

The Technogym Unity Offers an Interactive Surface at Your Fingertips

Disruptive innovation opportunity: Incorporate tablet integration and interactive features into fitness equipment to meet the demands of tech-savvy consumers.

Disabled Fitness Games
CategoryTech

Disabled Fitness Games

These Smart Should Pads Offers the Physically Impaired Gamified Exercise

Blending healthcare and technology to create innovative solutions for improving fitness and wellbeing of individuals with physical impairments.

Hi-Tech Punching Equipment
CategoryLifestyle

Hi-Tech Punching Equipment

The Nexersys Boxing System is Like a Personal Trainer

The development of high-tech home fitness equipment like the Nexersys Boxing System opens up new prospects for the fitness equipment manufacturing industry to create innovative an…

Tablet-Synced Exercise Equipment
CategoryLifestyle

Tablet-Synced Exercise Equipment

The Pilar Ball Helps You Fine-Tune Your Physiotherapy Regime

Manufacturers can leverage sensor technology and data analytics to design and produce more convenient and effective gym equipment for personalised workouts.

Stationary Spin Class Bikes
CategoryTech

Stationary Spin Class Bikes

The 'Peloton Bike' Lets You Take Real-Time Home Spinning Classes

Manufacturers can explore developing specialized workout equipment for home use that incorporates interactive technology.

Exercise-Oriented Gaming Systems
CategoryTech

Exercise-Oriented Gaming Systems

Goji Play Aims to Make Cardio More Engaging

Opportunity for disruptive innovation in manufacturing fitness equipment that incorporates gaming elements to make workouts more enjoyable.