Blue Goji has created Goji Play, a new gaming system designed to get you to enjoy cardio. Blue Goji was founded by Kai and Charles Huang, two of the co-founders of Red Octane, the company that made 'Guitar Hero.' Blue Goji works using a fitness monitor and two batons with buttons on them. The monitor is used to track your workout statistics, which in turn help you improve your performance in-game.
The harder you work out, the better your performance in the Goji Play games will be. For example, if you push it harder than normal, you will get a speed boost or a more powerful punch. Goji Play works using an iOS app and is currently compatible with the third generation and up iPad, iPad Mini, iPhone 4s and higher and iPod Touch fifth generation. The system features 12 games (more are on the way) and is available now for $99.
Key Themes Behind This Trend
- Fitness Gaming Systems
- Opportunity for disruptive innovation in creating engaging gaming systems that motivate users to exercise.
- Gamified Cardio Workouts
- Opportunity for disruptive innovation in developing gamified workouts that enhance cardio engagement and performance.
- Performance-driven Exercise Technology
- Opportunity for disruptive innovation in leveraging exercise tracking technology to improve workout performance and results.
Where This Applies
- Fitness Equipment Manufacturing
- Opportunity for disruptive innovation in manufacturing fitness equipment that incorporates gaming elements to make workouts more enjoyable.
- Gaming and Entertainment
- Opportunity for disruptive innovation in the gaming industry by creating fitness-oriented games and systems that blend physical activity with entertainment.
- Mobile App Development
- Opportunity for disruptive innovation in developing mobile apps that integrate exercise tracking features to enhance workout experiences.
