Category
Lifestyle
Assisted Choices
Trend cluster
Category
Scribble
Enticement
Doodled labels cater to those who desire more authentic marketing techniques.
4.3
Trend score
Trend
What is the Scribble Enticement trend?
Scribble Enticement: With mass-produced products often coming across as cold and unapproachable, brands are turning toward artistic inspirations to create more of an authentic connection with consumers. Creatively sketched and doodled product labels give the allure of hand-drawn illustrations, combining recognizable drawing techniques with the growing consumer demand for credible packaging designs.
Trend themes
Themes within the Scribble Enticement trend
Three behaviours holding the trend together01
Hand-drawn Illustrations
Brands are turning to artistic inspiration to create more authentic connections with consumers by using hand-drawn sketches and doodles on their product labels and packaging designs.
02
Playful Packaging
Consumer demand for friendly and approachable packaging designs is leading brands to incorporate playful elements into their product labels and packaging designs.
03
Personal Touch
Brands are striving to communicate a personal touch to consumers through casual and handwritten-looking lettering and drawings on their product labels and packaging designs.
Industry implications
What the Scribble Enticement trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can benefit from incorporating playful design elements and personal touches to their brand identities through hand-drawn illustrations on packaging and product labels.
For
Consumer Goods
Consumer goods brands can tap into consumer demand for authenticity and approachability by incorporating playful and hand-drawn packaging and labeling designs.
For
Hospitality
The hospitality industry can create more authentic connections with their guests by incorporating playful and personal design elements in their branding, such as handwritten-looking lettering and sketches.
Trend signals
Trend signals for Scribble Enticement
Trend score 4.3 out of 10, from popularity 63%, activity 58%, freshness 8%.
Popularity63%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Scribble Enticement trend
6 featured examples from Apr 10, 2013 to Feb 5, 2014CategoryLifestyle
Handwritten Sandwich Branding
Embutique Packaging Expresses an Approachable and Personal Image
Disruptive innovation opportunity: Rethink traditional packaging designs in the food and beverage industry by incorporating handmade elements to add a personal and unique touch.
CategoryLifestyle
Doodled Food Branding
Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper
The food packaging industry can explore incorporating playful illustrations and interactive elements into their designs to make products more appealing to children and parents.
CategoryEco
Doodled Bottle Sleeves
Filirea Gi Wine Packaging Illustrates the Process of Vino Preparation
The alcohol industry can leverage hand-illustrated and consumer storytelling packaging design to differentiate their products and appeal to authenticity-focused consumers.
CategoryLife-Stages
Sketched City Wrappers
Kit Kat Cities Packaging Features Doodles of Three Marvellous Metropolises
Food and beverage companies can explore incorporating city-themed packaging designs to enhance the consumer experience and create a sense of connection with specific cities or reg…
CategoryLifestyle
Loosely Doodled Liquor Branding
Bienbebido Wine Packaging Casually Recommends Food Pairings
Opportunities for wine and spirits brands to leverage casual branding and doodle-style packaging to attract new and younger consumers.
CategoryMarketing
Doodled Lettering Labels
Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces
Beverage companies can use hand-drawn typographic illustrations and abstract patterns to differentiate their products on the shelf.
