Scribble Enticement

Doodled labels cater to those who desire more authentic marketing techniques

Implications - With mass-produced products often coming across as cold and unapproachable, brands are turning toward artistic inspirations to create more of an authentic connection with consumers. Creatively sketched and doodled product labels give the allure of hand-drawn illustrations, combining recognizable drawing techniques with the growing consumer demand for credible packaging designs.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
565,657 Total Clicks
Apr 13 - Feb 14
Warm
Art & DesignMarketingBranding
Featured Examples
Handwritten Sandwich Branding - Embutique Packaging Expresses an Approachable and Personal Image
SCORE 6.7
Warm 20,658 Clicks Pub: Feb 5, 14
Handwritten Sandwich Branding
Embutique Packaging Expresses an Approachable and Personal Image
The idea behind Embutique packaging was not to have a fine-tuned brand identity with tight typefaces and immaculate illustrations, for the Spanish restaurant in London hoped to communicate a... [More]
Doodled Food Branding - Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper
SCORE 5.6
Warm 30,835 Clicks Pub: Oct 4, 13
Doodled Food Branding
Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper
The majority of Western parents may still be skeptical when it comes to considering ready-made meals for their children. Just for Kids packaging diminishes any misgivings about this product line in... [More]
Doodled Bottle Sleeves - Filirea Gi Wine Packaging Illustrates the Process of Vino Preparation
SCORE 4.2
Average 36,573 Clicks Pub: Apr 16, 13
Doodled Bottle Sleeves
Filirea Gi Wine Packaging Illustrates the Process of Vino Preparation
Filirea Gi wine packaging does well to communicate its homemade quality through the use of endearing drawings. Unlike many liquor labels, these ones do not feature obviously computerized graphics,... [More]
Sketched City Wrappers - Kit Kat Cities Packaging Features Doodles of Three Marvellous Metropolises
SCORE 3.8
Mild 4,659 Clicks Pub: Apr 10, 13
Sketched City Wrappers
Kit Kat Cities Packaging Features Doodles of Three Marvellous Metropolises
A recipe can be likened to a city with respect to the unique combination of constituents that compose it and the singular experience that it delivers. Kit Kat Cities packaging communicates the... [More]
Loosely Doodled Liquor Branding - Bienbebido Wine Packaging Casually Recommends Food Pairings
SCORE 3.7
Mild 1,782 Clicks Pub: Jan 23, 14
Loosely Doodled Liquor Branding
Bienbebido Wine Packaging Casually Recommends Food Pairings
The discerning consumer will not be fooled by the casual appearance of Bienbebido Wine packaging. The bare glass bottles have been decorated with doodle-style images and text, yet there are easily... [More]
Doodled Lettering Labels - Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces
SCORE 2.9
Mild 3,911 Clicks Pub: Jan 22, 14
Doodled Lettering Labels
Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces
You might say that Cocktail Sodas packaging incorporates no pictures, but the brand image fosters visual interest thanks to a very artistic approach to presenting text. Student designer Miriam... [More]
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