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Doodled labels cater to those who desire more authentic marketing techniques

Implications - With mass-produced products often coming across as cold and unapproachable, brands are turning toward artistic inspirations to create more of an authentic connection with consumers. Creatively sketched and doodled product labels give the allure of hand-drawn illustrations, combining recognizable drawing techniques with the growing consumer demand for credible packaging designs.

SCORE 4.4

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6 Featured, 49 Examples: 595,455 Total Clicks

Date Range: Apr 13 - Feb 14

Trending: Warm

Consumer Insight Topics: Art & Design Marketing Branding

Featured Examples

Handwritten Sandwich Branding - Embutique Packaging Expresses an Approachable and Personal Image

SCORE 6.5

Warm 21,235 Clicks Pub: Feb 5, 14

Handwritten Sandwich Branding

Embutique Packaging Expresses an Approachable and Personal Image

The idea behind Embutique packaging was not to have a fine-tuned brand identity with tight typefaces and immaculate illustrations, for the Spanish restaurant in London hoped to communicate a... [More]

Doodled Food Branding - Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper

SCORE 5.5

Warm 32,465 Clicks Pub: Oct 4, 13

Doodled Food Branding

Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper

The majority of Western parents may still be skeptical when it comes to considering ready-made meals for their children. Just for Kids packaging diminishes any misgivings about this product line in... [More]

Doodled Bottle Sleeves - Filirea Gi Wine Packaging Illustrates the Process of Vino Preparation

SCORE 4.2

Average 38,784 Clicks Pub: Apr 16, 13

Doodled Bottle Sleeves

Filirea Gi Wine Packaging Illustrates the Process of Vino Preparation

Filirea Gi wine packaging does well to communicate its homemade quality through the use of endearing drawings. Unlike many liquor labels, these ones do not feature obviously computerized graphics,... [More]

Sketched City Wrappers - Kit Kat Cities Packaging Features Doodles of Three Marvellous Metropolises

SCORE 3.7

Mild 4,857 Clicks Pub: Apr 10, 13

Sketched City Wrappers

Kit Kat Cities Packaging Features Doodles of Three Marvellous Metropolises

A recipe can be likened to a city with respect to the unique combination of constituents that compose it and the singular experience that it delivers. Kit Kat Cities packaging communicates the... [More]

Loosely Doodled Liquor Branding - Bienbebido Wine Packaging Casually Recommends Food Pairings

SCORE 3.6

Mild 1,837 Clicks Pub: Jan 23, 14

Loosely Doodled Liquor Branding

Bienbebido Wine Packaging Casually Recommends Food Pairings

The discerning consumer will not be fooled by the casual appearance of Bienbebido Wine packaging. The bare glass bottles have been decorated with doodle-style images and text, yet there are easily... [More]

Doodled Lettering Labels - Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces

SCORE 2.8

Mild 4,065 Clicks Pub: Jan 22, 14

Doodled Lettering Labels

Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces

You might say that Cocktail Sodas packaging incorporates no pictures, but the brand image fosters visual interest thanks to a very artistic approach to presenting text. Student designer Miriam... [More]