A recipe can be likened to a city with respect to the unique combination of constituents that compose it and the singular experience that it delivers. Kit Kat Cities packaging communicates the varied flavors of its contents though their association with different international metropolises.
Designer Andreia Encarnação of Portugal was given the task of dreaming up a brand identity for three separate varieties of a central product. The well-known Nestle chocolate bar was chosen and enveloped in one of a trio of delightful labels. A red wrapper has been drawn up to represent London, a blue one portrays Paris and a white one depicts New York City. In every example, Kit Kat Cities packaging is distinguishable by enchanting illustrations that sketch out the urban environments' distinctive landmarks and familiar features.
Kit Kat Cities Packaging Features Doodles of Three Marvellous Metropolises
Amelia Roblin — April 10, 2013 — Life-Stages
References: behance.net & packagingoftheworld