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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,436 more

Enhancing Utility

A desire for aesthetics prompts visually enhanced functional goods

Implications - While practicality is key when it comes to footwear choices, societal pressures of beauty has prompted consumers to look beyond function, toward more enhanced overall aesthetics. Unassuming waterproof shoes allow consumers to wear footwear designs that aren't physically restricted, combining convenient weather-resistant features with the need to stay fashionably relevant.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
643,610 Total Clicks
Date Range:
Apr 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Invisible Combat Boots
Invisible Combat Boots
The Jeffrey Campbell Combat Boots are Seemingly Non-Existent
These crystal-clear Jeffrey Campbell combat boots will allow you to trudge through mud or rain in style. The boots come with three different-colored laces in order to add your fresh personality to... MORE
Athletic-Inspired Rugged Boots
Athletic-Inspired Rugged Boots
The Palladium 2013 Fall/Winter Collection is Fresh
Fans of rugged desert-inspired boots will appreciate the Palladium 2013 Fall/Winter Collection. This lineup takes a bit of a turn with the new athletic-inspired designs in the Winter Sport Collection.... MORE
Waterproof Deck Footwear
Waterproof Deck Footwear
The Crocs Beach Line Boat Shoe are Stylish and Practical Alternatives
The Crocs Beach Line Boat Shoe will force people, especially those into fashion, to reevaluate their feelings for (or against) the footwear brand. Known for their unflattering clogs that, despite... MORE
Waterproof Loafers
Waterproof Loafers
These Swims Waterproof Loafers Will Keep You Looking Cool This Summer
The Swims waterproof loafers are 100% water-resistant, so that you can wear them on the beach, in a boat or even at your workplace. The fashionable loafers are both practical and sharp looking. Made... MORE
Versatile Waterproof Loafers
Versatile Waterproof Loafers
The SWIMS Summer Loafers for 2013 are Durable Shoes
Norway’s lifestyle shoe brand SWIMS is teaming up with clothing seller Harry Rosen to offer men functional, practical and stylish summer loafers. For the Spring/Summer 2013 collection, SWIMS... MORE
play_circle_filled Sleek Nordic Rain Boots
Sleek Nordic Rain Boots
The Unikia Nordic Grip Wets are Comfortable and Stylish
The Unikia Nordic Grip Wets are not your average bulky knee-high rain boot. The colorfully fun rain boots are cut around the ankle and lined with a cozy socked fabric. The Unikia Nordic Grip Wets... MORE

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Sock-Infused Boots
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Transforming the Traditional Desert Boot for the Runway
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Rubber Boot-Shaped Suds
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The 'Garden Boots Soap Set' is Perfect for the Avid Outdoor Gardener
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The Bloom FM Bluetooth Wellies Take Singing In the Rain to the Next Level
Subtly Sporty Dress Shoes
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The New Cole Haan Nike Air Collection Jumps Out in Bright Colors
Spiked Leather Loafers
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These Japanese Rubber Shoes Can be Amazingly Folded Up
Dapper Film Fashion
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The Barena Venezia Spring/Summer 2013 Campaign is Agricultural
Luxuriously Eccentric Loafers
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These Alberto Moretti Footwear Designs Exude Opulence
Furry Combat Boots
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The Dr. Marten 2013 Fall Core Premium Boots are Texturized
Sophisticated Tennis Footwear
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The Lacoste Live 2013 Spring/Summer Collection is Conservative
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Patta and KangaROOS Create Urban Hiking Boots for Him and Her
Velour Studded Loafers
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The Christian Louboutin Rollerboy Spike Loafers Convey an Edgy Chic Quality
Dotted Rain Boots
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The Gourmet 21 TX Boots Are Spotted and Versatile
Fully Biodegradable Shoes
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The 01Ms are Eco-Friendly Kicks
Pocket-Bearing Boots
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The LUME Footwear Jr. Sleeve Collection is Convenient
Gilded Golden-Toed Loafers
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The Christian Louboutin Metal Henri Flat Has Just a Touch Of Midas
Flirty Bow-Tied Footwear
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The RED Valentino Bow Rain Boots Will Keep Your Feet Dry and Fashionable
Quirky Paisley-Printed Wellies
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50th Birthday Havaianas x Matthew Williamson Debutes for Winter
Electrically Cozy Loafers
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The Manolo Blahnik Driver is a Unquestionable Statement-Making Slip-On
Dangerously Spiked Loafers
Dangerously Spiked Loafers
The Christian Louboutin Spooky Vernis Shoes Will Give You a Tough Edge
Colorful Beachside Kicks
Colorful Beachside Kicks
The Nike Gato Beach Shoe is a Must-Have for Summer
Radiant Rain Boots
Radiant Rain Boots
Havaianas Rain Boots Make a Splash
Translucent Pastel Footwear
Translucent Pastel Footwear
The Crocs Spring 2011 Line Embodies the Light and Rainy Season
Classy Construction Boots
Classy Construction Boots
Amongst Friends Field Boots Combine Fashion and Function
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Vibrant Peephole Kicks
Native Footwear Slip-On Leads 2010 Fall Collection
Croc Pet Beds
Croc Pet Beds
The Sasquatch! Pet Bed Will Embarrass Your Dog
Croc-Like Kicks
Croc-Like Kicks
The Native Jefferson Shoes for Spring and Summer 2010
Black Tennis Shoes
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