Category
Fashion
Scaled Restraint
Trend cluster
Category
Enhancing
Utility
A desire for aesthetics prompts visually enhanced functional goods.
4.6
Trend score
Trend
What is the Enhancing Utility trend?
Enhancing Utility: While practicality is key when it comes to footwear choices, societal pressures of beauty has prompted consumers to look beyond function, toward more enhanced overall aesthetics. Unassuming waterproof shoes allow consumers to wear footwear designs that aren't physically restricted, combining convenient weather-resistant features with the need to stay fashionably relevant.
Trend themes
Themes within the Enhancing Utility trend
Three behaviours holding the trend together01
Fashionable Waterproof Shoes
The trend of combining practicality with aesthetics in footwear design has emerged, prompting the creation of fashion-forward waterproof shoes.
02
Athletic-Inspired Rugged Boots
The trend of combining athletic and rugged design influences in cold-weather footwear has emerged, offering a versatile look that can handle extreme conditions.
03
Sleek and Stylish Rain Boots
The trend of creating rain boots that are both practical and stylish has emerged, resulting in sleek, ankle-cut designs with added features such as IceLock technology.
Industry implications
What the Enhancing Utility trend means for industry
Where the trend changes the playbookFor
Footwear Manufacturing
Footwear manufacturers can take advantage of the trends in fashionable waterproof shoes, athletic-inspired rugged boots, and sleek and stylish rain boots to produce innovative designs imbued with practicality and aesthetic appeal.
For
Outdoor Retail
Outdoor retail businesses can leverage the trends in athletic-inspired rugged boots and sleek and stylish rain boots to provide customers with high-performance footwear that meets their fashion and functional needs.
For
Fashion and Lifestyle
Fashion and lifestyle retailers can use the trend of fashionable waterproof shoes to cater to consumers' desire for practical and stylish footwear that fits their routine and fashion preferences.
Trend signals
Trend signals for Enhancing Utility
Trend score 4.6 out of 10, from popularity 66%, activity 65%, freshness 8%.
Popularity66%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Enhancing Utility trend
6 featured examples from Apr 28, 2013 to Feb 16, 2014CategoryFashion
Invisible Combat Boots
The Jeffrey Campbell Combat Boots are Seemingly Non-Existent
Disruptive innovation opportunity: Introduce crystal-clear footwear as a new trend in the fashion industry.
CategoryFashion
Athletic-Inspired Rugged Boots
The Palladium 2013 Fall/Winter Collection is Fresh
Disruptive innovation opportunity: Introduce rugged and athletic-inspired designs into the fashion industry for a unique style and functional combination.
CategoryFashion
Waterproof Deck Footwear
The Crocs Beach Line Boat Shoe are Stylish and Practical Alternatives
The Crocs Beach Line Boat Shoe is a disruptive innovation opportunity for the footwear industry to capitalize on the growing demand for fashion-forward, yet functional and comfort…
CategoryFashion
Waterproof Loafers
These Swims Waterproof Loafers Will Keep You Looking Cool This Summer
Fashion brands can create water-resistant clothing and footwear like the Swims waterproof loafers for people who frequently visit wet environments or have active lifestyles that r…
CategoryFashion
Versatile Waterproof Loafers
The SWIMS Summer Loafers for 2013 are Durable Shoes
Potential for companies in the footwear industry to explore durable and waterproof shoe designs.
CategoryFashion
Sleek Nordic Rain Boots
The Unikia Nordic Grip Wets are Comfortable and Stylish
The Unikia Nordic Grip Wets highlight an opportunity for footwear companies to tap into the market for stylish and comfortable rain boots.
