Enhancing Utility

A desire for aesthetics prompts visually enhanced functional goods

Implications - While practicality is key when it comes to footwear choices, societal pressures of beauty has prompted consumers to look beyond function, toward more enhanced overall aesthetics. Unassuming waterproof shoes allow consumers to wear footwear designs that aren't physically restricted, combining convenient weather-resistant features with the need to stay fashionably relevant.
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591,433 Total Clicks
Apr 13 - Feb 14
Warm
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Featured Examples
Invisible Combat Boots - The Jeffrey Campbell Combat Boots are Seemingly Non-Existent
SCORE 6.5
Warm 21,944 Clicks Pub: Sep 17, 13
Invisible Combat Boots
The Jeffrey Campbell Combat Boots are Seemingly Non-Existent
These crystal-clear Jeffrey Campbell combat boots will allow you to trudge through mud or rain in style. The boots come with three different-colored laces in order to add your fresh personality to... [More]
Athletic-Inspired Rugged Boots - The Palladium 2013 Fall/Winter Collection is Fresh
SCORE 5.2
Warm 5,420 Clicks Pub: Oct 21, 13
Athletic-Inspired Rugged Boots
The Palladium 2013 Fall/Winter Collection is Fresh
Fans of rugged desert-inspired boots will appreciate the Palladium 2013 Fall/Winter Collection. This lineup takes a bit of a turn with the new athletic-inspired designs in the Winter Sport Collection.... [More]
Waterproof Deck Footwear - The Crocs Beach Line Boat Shoe are Stylish and Practical Alternatives
SCORE 5.1
Warm 30,915 Clicks Pub: May 17, 13
Waterproof Deck Footwear
The Crocs Beach Line Boat Shoe are Stylish and Practical Alternatives
The Crocs Beach Line Boat Shoe will force people, especially those into fashion, to reevaluate their feelings for (or against) the footwear brand. Known for their unflattering clogs that, despite... [More]
Waterproof Loafers - These Swims Waterproof Loafers Will Keep You Looking Cool This Summer
SCORE 5.2
Warm 13,791 Clicks Pub: Apr 28, 13
Waterproof Loafers
These Swims Waterproof Loafers Will Keep You Looking Cool This Summer
The Swims waterproof loafers are 100% water-resistant, so that you can wear them on the beach, in a boat or even at your workplace. The fashionable loafers are both practical and sharp looking. Made... [More]
Versatile Waterproof Loafers - The SWIMS Summer Loafers for 2013 are Durable Shoes
SCORE 3.4
Mild 3,422 Clicks Pub: Jun 5, 13
Versatile Waterproof Loafers
The SWIMS Summer Loafers for 2013 are Durable Shoes
Norway’s lifestyle shoe brand SWIMS is teaming up with clothing seller Harry Rosen to offer men functional, practical and stylish summer loafers. For the Spring/Summer 2013 collection, SWIMS... [More]
Sleek Nordic Rain Boots - The Unikia Nordic Grip Wets are Comfortable and Stylish
SCORE 3.4
Mild 5,144 Clicks Pub: Feb 16, 14
Sleek Nordic Rain Boots
The Unikia Nordic Grip Wets are Comfortable and Stylish
The Unikia Nordic Grip Wets are not your average bulky knee-high rain boot. The colorfully fun rain boots are cut around the ankle and lined with a cozy socked fabric. The Unikia Nordic Grip Wets... [More]
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