Versatile Waterproof Loafers

The SWIMS Summer Loafers for 2013 are Durable Shoes

Norway’s lifestyle shoe brand SWIMS is teaming up with clothing seller Harry Rosen to offer men functional, practical and stylish summer loafers.

For the Spring/Summer 2013 collection, SWIMS created two new loafer designs perfect for the cottage, beach and the city. The SWIMS collection offers either a rich oxblood burgundy design with white laces and sole or a completely evergreen forest green version. These cute loafers contain a specially designed waterproof natural rubber sole, city-stylish details and ventilated nylon material. With a slip-free sole and the entire loafer machine washable in cold water, these kicks will stay clean and keep your feet comfortable in rain or shine.

These summer loafers can be worn anywhere and everywhere. They’re so chic, many people won’t even be able to tell that they’re loafers.

Waterproof Footwear
Opportunity for innovation in creating durable, waterproof shoes for various settings.
Machine Washable Shoes
Potential for creating easy-to-clean shoes that can be machine washed.
Versatile Loafers
Opportunity to design loafers that are suitable for multiple environments and occasions.

Where This Applies

Footwear
Potential for companies in the footwear industry to explore durable and waterproof shoe designs.
Fashion
Innovation possibilities in the fashion industry for creating stylish, functional, and easy-to-maintain footwear.
Outdoor Gear
Opportunity in the outdoor gear industry to develop footwear that can withstand various weather conditions.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 39%
Freshness 8%

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