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Minimalist jar containers provide consumers with a sense of homemade nostalgia

Implications - With made-from-scratch meals often appealing to consumers who desire nutritionally hearty dishes, brands are turning toward more homegrown product labels as a way to connect with the need for domesticity. Mason jar branding offer consumers conveniently packaged goods with a homemade visual appeal, combining the need for accessibility with nostalgically familiar touches.

SCORE 4.2

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 35 Related: 631,460 Total Clicks

Date Range: Jan 13 - Feb 14

Trending: Warm

Consumer Insight Topics: Marketing Lifestyle Food Branding

Featured Examples

Old-Time Maritime Marketing - Old Salt Merchants Packaging Embodies a Charming Apothecary Image

SCORE 5.4

Warm 13,345 Clicks Pub: Nov 20, 13

Old-Time Maritime Marketing

Old Salt Merchants Packaging Embodies a Charming Apothecary Image

The ship has not sailed when it comes to old fashioned branding strategies, and this is confirmed by anyone who appreciates Old Salt Merchants packaging. The seasonings have been put into little... [More]

Hexagon-Embossed Branding - Ame Honey Packaging Embodies the Symbol of Its Scrumptious Contents

SCORE 4.9

Average 12,627 Clicks Pub: Feb 14, 14

Hexagon-Embossed Branding

Ame Honey Packaging Embodies the Symbol of Its Scrumptious Contents

Where Amè Honey packaging differs from your typical condiment container is in its very form. Some successful food producers might order specially sculpted vessels for their products; however, these... [More]

Sweetly Simple Branding - Gibbs Honey Packaging Embodies the Basics of Product and Producer

SCORE 4

Mild 30,607 Clicks Pub: Jan 22, 13

Sweetly Simple Branding

Gibbs Honey Packaging Embodies the Basics of Product and Producer

As minimalist branding strategies are becoming more appealing to the average consumer, Gibbs Honey packaging is sure to hit that sweet spot for most of the shoppers seeing it on the shop shelf.... [More]

Fiery Hot Chili Packaging - Vesta's New Beautiful Packaging is Sizzling and Functional

SCORE 3.9

Mild 2,264 Clicks Pub: Feb 12, 14

Fiery Hot Chili Packaging

Vesta's New Beautiful Packaging is Sizzling and Functional

If you’re a spicy food enthusiast, make sure to give your taste buds a treat with Benny T’s original dry hot sauce Vesta; keep in mind it will also be a treat for your all your other... [More]

Elegant Apothecary Branding - Reorient Tonic Packaging Looks for Inspiration from Old East

SCORE 3.8

Mild 8,586 Clicks Pub: Nov 1, 13

Elegant Apothecary Branding

Reorient Tonic Packaging Looks for Inspiration from Old East

Nowadays, you probably wouldn’t expect to get a purely liquid product in a mason jar, yet that’s what you’ll find inside of Reorient Tonic packaging. These are healthy concoctions... [More]

Simply Marked Mason Jars - Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text

SCORE 3

Mild 3,887 Clicks Pub: Jan 23, 14

Simply Marked Mason Jars

Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text

The creator of Fatworks oil packaging hoped to do away with the heavy image of traditional fat products, in favor of a scheme that exuded lightness and simplicity. A pair of techniques was employed... [More]