Trend cluster
Category

Family
Tech

Family-focused apps cater to adults seeking a more harmonious life.

Digital Family-Organizing AppsTime-Restricting AppsChild-Translating Newspaper AppsFamilial Dinner AppsFamily Adventure Apps

Trend

What is the Family Tech trend?

Family Tech: While planning a family is often a prime objective for most middle aged adults, figuring out how to balance between work and family can be daunting. Apps dedicated to satisfying both harmoniously are, at this point, a necessity for consumers who are not willing to sacrifice quality or quantity from any facet of their life.

Trend themes

Themes within the Family Tech trend

Three behaviours holding the trend together
01

Integrated Parental Control Apps

Apps such as OurPact which offer more flexible parental control options that mirror daily routines and schedules create unique opportunities for innovation in the parental control industry and related device security industries.

02

Apps for Family Time Management

As more families incorporate technology into their lives, time management apps like Squarehub and Time to Roam provide opportunities for development and innovation within industries concerning activity planning, parent-child scheduling apps, and even online family social media platforms.

03

Tech-Enhanced Family Dinner Apps

DinnerCall provides new opportunities for innovation in the culinary industry, while providing the chance for smartphone apps to not just focus solely on social sharing, but also to encourage offline interactions and conversations.

Industry implications

What the Family Tech trend means for industry

Where the trend changes the playbook
For

Parental Control and Safety Industry

Integrated parental control apps provide fresh impetus for tech innovators to develop and better sell products to safeguard young children's digital experience.

For

Personal Scheduling and Time Management Industry

Apps for family time management offer opportunities for tech innovators to capitalize on the explosion of personal scheduling apps by targeting multi-generational families who can benefit from integrating specialized features for their routines.

For

Food and Home Cooking Industry

Tech-enhanced family dinner apps provide wide-ranging opportunities for app innovators to develop and market complementary products, enhancing family dinner interaction in the process and contributing to healthier eating habits and social dynamics.

Trend signals

Trend signals for Family Tech

Trend score 3.7 out of 10, from popularity 68%, activity 37%, freshness 8%.

Popularity68%
Activity37%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific