Category
Lifestyle
Festive Fusions
Trend cluster
Category
Gamer
Drive
Gamer concept cars allow adults to immerse themselves in youthful tendencies.
3.4
Trend score
Trend
What is the Gamer Drive trend?
Gamer Drive: With the plethora of responsibilities that often come with adulthood, making sure to have some fun once in a while is key to maintaining overall happiness. Gamer car concepts allow drivers to express their personal preferences through a practical source of transportation, combining the need for adult experiences with the allure of playful childhood references.
Trend themes
Themes within the Gamer Drive trend
Three behaviours holding the trend together01
Gamer Concept Vehicles
Adults now have the chance to transport themselves into their childhood gaming worlds through practical transportation options such as fully functional video game vehicles and gamer-designed concept coupes.
02
Marketing with Popular Video Game Vehicles
Popular video game vehicles such as the Warthog from the 'Halo' series are being made available as marketing tools for the promotion of new game releases and are being recreated in real life as one-of-a-kind vehicles.
03
Gamer-Inspired SuperCars
Mercedes-Benz created a physical car to showcase a supercar that exists only in the game, while Honda let fans' submissions on a car-design contest influence the production of a new car model, both catering to gamer fanbase.
Industry implications
What the Gamer Drive trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The automotive industry has an opportunity to create highly sought-after marketing tools and expand their fanbase by recreating in real life or creating gamer-inspired concept vehicles.
For
Gaming Industry
The gaming industry has the opportunity to reach even more automotive enthusiasts and expand their fanbase through collaborations with automakers while serving as inspiration for new car designs.
For
Marketing Industry
The marketing industry has the opportunity to use gaming culture to create unique marketing opportunities such as recreating popular video game vehicles and create successful campaigns that cater to niche interests.
Trend signals
Trend signals for Gamer Drive
Trend score 3.4 out of 10, from popularity 45%, activity 50%, freshness 8%.
Popularity45%
Activity50%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gamer Drive trend
4 featured examples from Jan 20, 2013 to Feb 10, 2014CategoryAutos
Real-Life Video Game Cars
The Bravado Banshee Popularized by the Video Game GTA is Up for Grabs
The automotive industry can leverage the popularity of video game cars to engage with a new generation of car enthusiasts and explore the development of futuristic vehicles inspir…
CategoryAutos
Gamer Supercar Concepts
The AMG Vision Gran Turismo Exists Only in 'Gran Turismo 6'
The automotive industry can further explore the adoption of technological features to implement them in future production cars.
CategoryAutos
Video Game Vehicle Replicas
Microsoft Comissions Road Ready Replica of Warthog from 'Halo' Series
Gaming companies can explore partnerships with automotive manufacturers to create video game-inspired vehicles.
CategoryAutos
Gamer-Designed Concept Coupes
The Honda Forza Civic Si Was Designed for Virtual Racers
Automotive companies can use crowdsourcing and virtual reality technology to create more personalized and innovative car designs for the market, giving them a competitive edge.
