The Mercedes-Benz AMG Vision Gran Turismo was built to celebrate the release of 'Gran Turismo 6.' The concept car exists only in the game, but the Silver Arrow decided to create a physical version of it to show off what could have been. The AMG Vision Gran Turismo is as sexy as cars come and sports gull-wing doors and an aluminum space frame.
If it were to actually hit the road, the AMG Vision Gran Turismo would be powered by an AMG bi-turbo V8 good for 577 horsepower and 590 lb-ft of torque. It would weigh only 3,053 pounds thanks to its lightweight body and would probably sell for a pretty penny. Alas, Mercedes-Benz has no plans to bring the virtual supercar to life, but gearheads can still dream.
What Makes This Trend Stand Out
- Gamer-inspired Concept Cars
- Automotive companies can explore creating other gaming-inspired concept cars, utilizing similar flashy design elements and technology.
- Virtual-to-real Product Design
- Companies can adapt popular virtual-only products for the real world, bringing exciting and exclusive goods to market.
- Reality-bending Marketing Strategies
- Bold marketing campaigns can bridge the gap between virtual and physical worlds, intriguing customers and creating unprecedented hype for the product.
Sectors Adopting This
- Automotive
- The automotive industry can further explore the adoption of technological features to implement them in future production cars.
- Video Game/media
- Video game designers and multimedia companies can collaborate with automotive producers to create fully interactive gaming experiences in cars.
- Marketing/advertising
- Marketing companies can use gaming worlds and exclusive virtual products to create unique experiential marketing campaigns.
