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Haute Packaging

As the luxury market expands, brands adapt to satisfy discerning consumers

Implications - With the luxury goods market continuing to expand at an exponential rate, brands not traditionally associated with a glamorous aesthetic are switching up packaging designs to lure in younger, luxury-obsessed consumers. Using the disposable income of their parents to buy, millennial consumers are being drawn to packaging that's in-line with their taste for expensive goods without having to invest extensive capital to satiate desire.

SCORE 5.3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 54 Related: 948,283 Total Clicks

Date Range: Jul 13 - Feb 14

Trending: Warm

Consumer Insight Topics: Marketing Luxury Branding

Featured Examples

Lavish Fast Food Packaging - McDonald's Adopts Minimal Packaging for Its Luxury Burger Series

SCORE 7

Warm 88,504 Clicks Pub: Jul 29, 13

Lavish Fast Food Packaging

McDonald's Adopts Minimal Packaging for Its Luxury Burger Series

This minimal packaging for McDonald’s luxury burger trio in Japan is a refreshing take from the greasy brown paper bags typically associated with fast food. The decadent packaging was... [More]

Metal-Bound Beverages - Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation

SCORE 6.7

Warm 13,996 Clicks Pub: Jan 14, 14

Metal-Bound Beverages

Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation

There are two particularly interesting physical features that Cuatro Almas Wine packaging possesses: one concerns the imagery and the other has to do with materiality. You’ll probably notice... [More]

Display Case Giftboxes - Hannah Martin Jewelry Packaging Showcases Your Pretty Purchase

SCORE 6.4

Warm 19,062 Clicks Pub: Dec 30, 13

Display Case Giftboxes

Hannah Martin Jewelry Packaging Showcases Your Pretty Purchase

The retail spectacle continues with Hannah Martin jewelry packaging. Even after you’ve paid for one of these lavish accessories and it’s been removed from its display casing, the store... [More]

Curvy Mediterranean Cosmetic Packaging - Bozi Oko's Sculptural Spa Cosmetics Are Modern

SCORE 4.8

Average 12,259 Clicks Pub: Oct 22, 13

Curvy Mediterranean Cosmetic Packaging

Bozi Oko's Sculptural Spa Cosmetics Are Modern

These shapely bottles for the Bozi Oko hotel line of spa cosmetics were created to evoke tranquility and relaxation in its guests. To the touch, the bottles are described as “smooth and silky,&#... [More]

Typographic Media Merchandizing - Sagmeister & Walsh Film Packaging Offer Surrealist Presentation

SCORE 4.5

Average 4,126 Clicks Pub: Jan 7, 14

Typographic Media Merchandizing

Sagmeister & Walsh Film Packaging Offer Surrealist Presentation

Without any explanation, could you guess what is inside of Sagmeister & Walsh Film packaging? Probably not. All that you see when you open the lid of a little box is a strange snake-like object... [More]

Seductive Soda-Packaging Makeovers - Chantal Thomas Gives Diet Coca-Cola a Steamy Valentine’s

SCORE 2.2

Untested 2,056 Clicks Pub: Jan 31, 14

Seductive Soda-Packaging Makeovers

Chantal Thomas Gives Diet Coca-Cola a Steamy Valentine’s

While others are fretting over their Valentine’s Day attire, Diet Coca-Cola has a brand new look courtesy of designer Chantal Thomas. Valentine’s Day is the biggest date night of the year,... [More]