Category
World
Layered Getaways
Trend cluster
Category
Crowdsourced
Planning
Crowdsourced travel apps cater to socially connected consumers.
4.4
Trend score
Trend
What is the Crowdsourced Planning trend?
Crowdsourced Planning: With the variety of places to visit in the world, travelers are increasingly faced with overwhelming destination options. Catering to Millennials who often rely on social media, crowdsourced travel apps provide a platform where individuals can connect to see what's popular or most visited around the globe. These maps illustrate a demand for more collective methods of action, allowing consumers to feel more confident through social acceptance.
Trend themes
Themes within the Crowdsourced Planning trend
Three behaviours holding the trend together01
Crowdsourced Travel Planning
As the travel industry adapts to the demands of social media-savvy millennials, there is an opportunity for businesses to adopt more collective methods of action for travel planning via crowdsourcing.
02
Social Media Mapping
The use of social media mapping and data visualization techniques can help businesses collect and analyze user data to gain consumer insights and optimize marketing strategies.
03
Mobile Social Planning
The integration of mobile apps and social media allows for personalized and optimized travel planning experiences, with opportunities for businesses to curate content and offer new services.
Industry implications
What the Crowdsourced Planning trend means for industry
Where the trend changes the playbookFor
Travel Industry
Crowdsourced travel apps and personalized mapping tools provide a unique opportunity for the travel industry to cater to millennials and tap into new market segments.
For
Social Media Industry
The social media industry can leverage the use of mapping tools and data visualization techniques to provide insights for businesses and optimize engagement strategies for users.
For
Mobile App Development
The integration of social media and mobile app development presents an opportunity for businesses to enhance customer experiences and offer new products and services.
Trend signals
Trend signals for Crowdsourced Planning
Trend score 4.4 out of 10, from popularity 77%, activity 46%, freshness 8%.
Popularity77%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Crowdsourced Planning trend
4 featured examples from Feb 14 to Dec 16, 2013CategoryTech
Aerial Tweet Maps
Fast Company Design Aerial Maps Reveal Twitter User Data of NYC and London
Developing advanced analytics tools to analyze user behavior and language patterns on social media platforms.
CategoryWorld
Crowdsourced Travel Maps
KLM's Must See Map Lets You & Friends Create Maps by Selecting Must-Sees
Airlines can adopt the KLM Must See Map concept to enhance their marketing strategies and improve customer experience.
CategoryWorld
Socially Tagged Travel Maps
Quartz' Graphic Shares the Top 25 Facebook Check-In Locations
Tourism boards and travel companies can leverage the trend to create targeted marketing campaigns and travel packages for these popular destinations.
CategoryWorld
Social Pinboard Maps
Pinterest's Place Pins Help to Curate Better Travel Boards
Online travel booking sites could incorporate Pinterest's mapping feature to offer a more visually appealing and personalized travel planning experience.
