Personified Marketing

Brands utilize familiar life stages and nostalgia to personify products

Implications - While the concept of nostalgia is something that's constantly rehashed in marketing, brands are augmenting the practice by mixing it with a twist of reality to mark the passage of time to their advantage. A product that doesn't change holds nostalgia, but a product that grows with a consumer stays with them through various life stages and onto new generations to ensure continued patronage.
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
68,888 Total Clicks
Jan 14 - Feb 14
Average
MarketingBrandingCommercials
Featured Examples
Comical Puppet Excursions - The Muppets Bring Terry Crews Along for a Game Day Road Trip with Toyota
SCORE 5.4
Warm 6,692 Clicks Pub: Jan 31, 14
Comical Puppet Excursions
The Muppets Bring Terry Crews Along for a Game Day Road Trip with Toyota
The Muppets are legendary for their madcap road trips. It’s impossible not to have a good time when they’re around. But when they meet Terry Crews, they have to teach him how to “... [More]
Personified Candy Counselling Ads - Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple
SCORE 3
Mild 755 Clicks Pub: Jan 25, 14
Personified Candy Counselling Ads
Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple
This year Nestlé will be debuting its first ever Super Bowl commercial, promoting its new Butterfinger Peanut Butter Cups. This teaser ad shows Mrs. Chocolate and Mr. Peanut Butter in couples... [More]
Musical Condiment Commercials - The 2014 Heinz Super Bowl Ad Will Make You Clap Along
SCORE 2.9
Mild 576 Clicks Pub: Feb 3, 14
Musical Condiment Commercials
The 2014 Heinz Super Bowl Ad Will Make You Clap Along
The 2014 Heinz Super Bowl commercial marks the ketchup company’s return to Big Game advertisements after a long 16-year absence. The Heinz ad that will bring it back into the game is called “... [More]
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