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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,501 more

Personified Marketing

Brands utilize familiar life stages and nostalgia to personify products

Implications - While the concept of nostalgia is something that's constantly rehashed in marketing, brands are augmenting the practice by mixing it with a twist of reality to mark the passage of time to their advantage. A product that doesn't change holds nostalgia, but a product that grows with a consumer stays with them through various life stages and onto new generations to ensure continued patronage.
3 Featured, 24 Examples:
74,947 Total Clicks
Date Range:
Jan 14 — Feb 14
Consumer Insight Topics:

Featured Examples

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Related Examples

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