Category
Tech
Automated Upkeep
Trend cluster
Category
Personified
Marketing
Brands utilize familiar life stages and nostalgia to personify products.
3.5
Trend score
Trend
What is the Personified Marketing trend?
Personified Marketing: While the concept of nostalgia is something that's constantly rehashed in marketing, brands are augmenting the practice by mixing it with a twist of reality to mark the passage of time to their advantage. A product that doesn't change holds nostalgia, but a product that grows with a consumer stays with them through various life stages and onto new generations to ensure continued patronage.
Trend themes
Themes within the Personified Marketing trend
Three behaviours holding the trend together01
Nostalgia Marketing
Brands are utilizing nostalgia and mix it with reality to mark the passage of time to their advantage.
02
Comedic Advertising
Comedic advertising is an effective form of marketing that leaves a memorable impact on the minds of consumers.
03
Musical Advertising
Musical advertising is an engaging form of marketing that appeals to the emotions of consumers.
Industry implications
What the Personified Marketing trend means for industry
Where the trend changes the playbookFor
Consumer Goods
Consumer goods companies can leverage nostalgia, comedy, and music-based advertising to create memorable campaigns.
For
Automotive
Automotive companies can use creative and playful ads to showcase the features and capabilities of their cars.
For
Food and Beverage
Food and beverage companies can incorporate humor and music into their advertising to create uniquely engaging campaigns.
Trend signals
Trend signals for Personified Marketing
Trend score 3.5 out of 10, from popularity 52%, activity 46%, freshness 8%.
Popularity52%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Personified Marketing trend
3 featured examples from Jan 26 to Feb 3, 2014CategoryAutos
Comical Puppet Excursions
The Muppets Bring Terry Crews Along for a Game Day Road Trip with Toyota
Produce movies that inspire viewers to embark on exciting road trips and adventures.
CategoryLifestyle
Personified Candy Counselling Ads
Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple
Incorporating creative advertising strategies in the confectionery industry can capture consumer attention and drive sales.
CategoryLifestyle
Musical Condiment Commercials
The 2014 Heinz Super Bowl Ad Will Make You Clap Along
Opportunity for food and beverage companies to create memorable and entertaining commercials that resonate with consumers.
