Category
Art & Design
Sensory Packaging
Trend cluster
Category
Simulated
Takeout
Solutions that mimic restaurant foods speak to the modern consumer's palate.
3.4
Trend score
Trend
What is the Simulated Takeout trend?
Simulated Takeout: With a high number of consumers living off of takeout food, solutions that imitate the formalized gourmet offerings of restaurants are getting the attention of consumers dissatisfied with the quality of homemade food. Thriving off of takeout for convenience purposes and taste preferences, the solutions acknowledge consumer desire for homemade, cost-effective food that's evolved enough for their discerning palates.
Trend themes
Themes within the Simulated Takeout trend
Three behaviours holding the trend together01
Mimicking Restaurant Foods
As consumers desire homemade, cost-effective food, there is an opportunity to create solutions that imitate the formalized gourmet offerings of restaurants.
02
DIY Food Making Tools
Tools such as gourmet barbecue, salad dressing infusers, and wine-making kits are becoming popular for people who are interested in making their own healthy and homemade food.
03
Specialized Cooking Tools
Specialized tools such as ravioli-slicing rolling pins make it easier and faster for people to make their own customized versions of their favorite dishes.
Industry implications
What the Simulated Takeout trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can take advantage of this trend by creating solutions that mimic the formalized gourmet offerings of restaurants.
For
Kitchen Tools and Accessories
The kitchen tools and accessories industry can create specialized tools for making healthy and homemade food easier and more accessible.
For
DIY and Home Cooking
Industries related to DIY and home cooking can take advantage of the trend by creating specialized tools that make it easier and faster for people to make their own customized versions of their favorite dishes.
Trend signals
Trend signals for Simulated Takeout
Trend score 3.4 out of 10, from popularity 47%, activity 47%, freshness 8%.
Popularity47%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Simulated Takeout trend
4 featured examples from Apr 27, 2013 to Feb 4, 2014CategoryLifestyle
DIY Salad Dressing Infusers
The Salad Zinger Will Help You Make Delicious Dressings
Kitchen appliance companies can capitalize on the demand for salad dressing infusers by creating innovative and user-friendly products.
CategoryLifestyle
Gourmet Barbecue Tools
The Stuff-A-Burger Press by Sur La Table is Easy to Use
The rise of DIY food preparation creates opportunities for home goods companies to market specialized tools for at-home chefs.
CategoryArt & Design
Ravioli-Slicing Rolling Pins
This Rolling Pin Lets You Slice Homemade Ravioli in No Time
Opportunity for disruptive innovation: Design and manufacture a range of innovative kitchen utensils and gadgets that enhance the cooking experience and simplify complex tasks.
CategoryArt & Design
Compact Wine-Making Kits
The Little Wine Kit is Making Wine Easier and Tastier
Disruptive innovation opportunity: Meeting the growing demand for high-quality homemade wine products and kits that offer convenience and simplicity.
