Retro references add intrigue and familiarity to campaigns
Implications - With the amount of ads consumers are faced with on a daily basis, making a lasting impression can be challenging. As a means to capture consumer interest, brands are turning to nostalgic references and vintage themes to add a recognizable aspect to the ad, providing a connection between the consumer and product.
Trend Themes
1. Nostalgia Marketing - Brands use nostalgic references and vintage themes to add a recognizable aspect to ads, providing a connection between the consumer and product.
2. Retro Advertising - Old Hollywood, anime-inspired, and retro football ads feature vintage aesthetics that create a sense of nostalgia and familiarity for consumers.
3. Throwback Campaigns - Companies like Expedia and Penguin Audiobooks use #ThrowMeBack and other storytelling ads to evoke childhood memories and create emotional connections with consumers.
Industry Implications
1. Advertising - Industry professionals can use nostalgic and retro elements to add intrigue to their marketing campaigns and establish emotional relationships with consumers.
2. Travel - Companies like Expedia can leverage nostalgia to evoke positive memories and encourage customers to return to past vacation spots or create new memories at new destinations.
3. Publishing - Penguin Audiobooks shows how businesses can use storytelling ads to create emotional connections with customers young and old.
6 Featured, 50 Examples:
613,717 Total Clicks
Date Range:
Nov 13 — Nov 14
Trending:
Mild
Consumer Insight Topics:
