Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Marketing Nostalgia

Retro references add intrigue and familiarity to campaigns

Implications - With the amount of ads consumers are faced with on a daily basis, making a lasting impression can be challenging. As a means to capture consumer interest, brands are turning to nostalgic references and vintage themes to add a recognizable aspect to the ad, providing a connection between the consumer and product.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
533,320 Total Clicks
Date Range:
Nov 13 — Nov 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Nostalgic Storytelling Ads
Nostalgic Storytelling Ads
The Penguin Audiobooks Campaign Brings Back Fond Childhood Memories
The Penguin Audiobooks campaign is a throwback to childhood. It brings to mind all of those precious moments spent with parents over a classic storybook or two. Yet its take is much more... MORE
Nostalgic Travel Campaigns
Nostalgic Travel Campaigns
Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
Expedia is using the #ThrowMeBack hashtag to encourage Instagram users to share their favorite summer memories in the form of a throwback photo, so that it can help recreate the experience. It&#... MORE
play_circle_filled Retro Football Soda Ads
Retro Football Soda Ads
This Pepsi Super Bowl Ad Imagines the Origins of Halftime
The Pepsi Super Bowl ‘There Since the First Halftime’ ad serves as a way to celebrate its presence at NFL games throughout history, as well as promote this year’s halftime show. The ad goes... MORE
Nostalgic Sitcom Yogurt Ads (UPDATE)
Nostalgic Sitcom Yogurt Ads (UPDATE)
The 2014 Oikos Super Bowl Ad Reunites the Cast of Full House
The Dannon Oikos Super Bowl ad is one commercial that a lot of people are looking forward to, mainly because of the nostalgia factor that comes with the reunion of three Full House stars. This year&#... MORE
Anime-Inspired Singer Ads
Anime-Inspired Singer Ads
The Korean Pop Group 'Sistar' Parodies Sailor Moon in This Commercial
Korean pop group Sistar have appeared in a commercial for the online Korean shopping site ‘11st’ as the characters from the popular anime show Sailor Moon. Dubbed ‘Sailor Stars,&#... MORE
play_circle_filled Old Hollywood Fragrance Campaigns
Old Hollywood Fragrance Campaigns
The One Perfume Ad for Dolce & Gabbana Looks Like a Mini Film
The One perfume advertisement for Dolce & Gabbana directed by Martin Scorsese looks more like a romantic film than a commercial. The campaign features the stunning Scarlett Johansson alongside... MORE

Related Trend Reports & Custom Market Research

Related Examples

Surrealist Couture Campaigns
Surrealist Couture Campaigns
The Luisa Via Roma Home Campaign is Barbie-Inspired
play_circle_filled Cold Weather Workout Campaigns
Cold Weather Workout Campaigns
The Nike Choose Your Winter Commercial Stars Comedian Chris O'Dowd
Graphically Tropical Campaigns
Graphically Tropical Campaigns
Tom Watkins Anders' Body Shop Campaign is Inspired by Brasil
Inquisitive Media Ads
Inquisitive Media Ads
The W Radio News Broadcast Campaign Asks 'What Do You Think?'
Disney Princess Cancer Survivors
Disney Princess Cancer Survivors
Alexsandro Palombo Imagines Iconic Cartoons with Breast Cancer
Lip-Licking Adverts
Lip-Licking Adverts
Delicious by Carmex Unveils a Very Literal Tongue-in-Cheek Advert
Diversity-Focused Fashion Ads
Diversity-Focused Fashion Ads
The Erykah Badu Givenchy Campaign Exclusively Uses Women of Color
Face-Shattering Bullying Ads
Face-Shattering Bullying Ads
The Words Can Kill by Armando Testa Campaign Targets Offensive Terms
Mustache Soup Campaigns
Mustache Soup Campaigns
Campbell Created 'Chunky Movember' to Raise Awareness for Men's Health
Revived Beer Ads
Revived Beer Ads
Carlton Draught Revives a Vintage Beer Commercial from the 80s
Modern Tropical Editorials
Modern Tropical Editorials
The Latest Issue of SCMP Style Magazine Stars Model Keke Lindgard
Thin Travel Wallets
Thin Travel Wallets
The TravelLite Billfold is Great for Holding All Your Monetary Essentials
Curving Geometric Jetties
Curving Geometric Jetties
Dietmar Feichtinger Architectes Builds a Walkway in Normandy
Modern Moroccan Fashion Editorials
Modern Moroccan Fashion Editorials
The Vogue China Impressions of Morocco Photoshoot is Foreign
Crafty Canvas Weekend Bags
Crafty Canvas Weekend Bags
Treason Toting Co.‘s Latest Vibrant Holdalls are Crafted to Perfection
play_circle_filled Commemorative Travel Documentaries
Commemorative Travel Documentaries
the Ty's List Travel Documentary Has Support from Expedia
Choosy Bear Yogurt Ads
Choosy Bear Yogurt Ads
The Chobani Super Bowl 2014 Ad Stars a Health-Conscious Grizzly
play_circle_filled Heartwarming Companion Beer Ads
Heartwarming Companion Beer Ads
The Budweiser Super Bowl Ad Continues the Tale of the Clydesdale
Job-Seeking Candy Campaigns
Job-Seeking Candy Campaigns
The Red M&M Hopes to Star in Another Brand's Super Bowl Commercial
Football-Themed Candies
Football-Themed Candies
Skittles' Seattle Mix Honors Seahawk Marshawn Lynch's Favorite Treat
play_circle_filled Television-Commerce Fashion Ads
Television-Commerce Fashion Ads
The H&M Super Bowl Ad Will Let Fans Buy Right from Their TVs
play_circle_filled Applauding Auto Shop Ads
Applauding Auto Shop Ads
The Slow Clap Super Bowl Ad from CarMax Celebrates Its Consumers
play_circle_filled Meme-Ridden Web Design Ads
Meme-Ridden Web Design Ads
This Squarespace Super Bowl Teaser Ad Explores Internet Themes
Mysteriously Nutty Teaser Ads
Mysteriously Nutty Teaser Ads
Wonderful Pistachios' 2014 Super Bowl Ad Stars Stephen Colbert
play_circle_filled Kidnapped Candy Commercials
Kidnapped Candy Commercials
The Yellow M&M Chocolate Gets Abducted Before the Super Bowl
play_circle_filled Finger-Licking Chip Commercials
Finger-Licking Chip Commercials
Winners of Doritos' Crash the Super Bowl Contest Get an Ad Spot
Staged Beer Party Ads
Staged Beer Party Ads
This Bud Light Commercial Provides a Taste of Its 2014 Super Bowl Ad
Comically Formulaic Car Commercials
Comically Formulaic Car Commercials
This Volkswagen Game Day Teaser Aims to Perfect Super Bowl Ads
play_circle_filled Dubiously-Dubbed Football Parodies
Dubiously-Dubbed Football Parodies
The More NFL Bad Lip Reading is Here In Time for the Super Bowl
play_circle_filled Canine Car Shop Ads
Canine Car Shop Ads
The 'Slow Bark' CarMax Ad is Made for the Puppy Bowl
Anime-Inspired Lingerie
Anime-Inspired Lingerie
This Sailor Moon Lingerie is Oddly Accurate
X-Ray Disney Sketches (UPDATE)
X-Ray Disney Sketches (UPDATE)
These X-Ray Drawings Show Us the Inner Workings of Cartoons
Graphic Nostalgic Anime Sweatshirts
Graphic Nostalgic Anime Sweatshirts
This Sailor Moon Top from Romwe is Out of This World
Ladylike Celebrity Editorials
Ladylike Celebrity Editorials
Taylor Swift Shows Off Her Maturation in InStyle November 2013
Playful Heart-Shaped Scents
Playful Heart-Shaped Scents
Comme Des Garcons is a Playful Perfume That Will Melt Your Heart
Edenic Beauty Ads
Edenic Beauty Ads
The 'Passioneyes' Campaign from Dolce and Gabbana Chanels a Natural Feel
Fantasy-Appropriated Fashion
Fantasy-Appropriated Fashion
This Wizard Shirt is Inspired by the Dolce and Gabbana Logo
Whimsical Gnome-Shaped Heels
Whimsical Gnome-Shaped Heels
The 'When in Gnome' Heels by Irregular Choice are Gnome-Supported
Manga-Inspired Pendants
Manga-Inspired Pendants
This Sailor Moon Jewelry Celebrates the Anime's 20th Anniversary
Bedazzled Manga-Inspired Makeup
Bedazzled Manga-Inspired Makeup
The Miracle Romance Shining Moon Powder is Sailor Moon-Inspired
Anime Disney Princess Drawings
Anime Disney Princess Drawings
Drachea Rannak's Anime Disney Princesses are Beautifully Rendered
Pop Art Revival Covers
Pop Art Revival Covers
The Scarlet Johansson Interview Russia Editorial is Marilyn-Inspired
Hidden Message Travel Ads
Hidden Message Travel Ads
Expedia Vacations Hides Greetings in Luggage Tags for Newest Print Ads
Uncomforatble Starlet Covers
Uncomforatble Starlet Covers
Scarlett Johansson Strikes a Pose for ELLE February 2013 Issue
Old Hollywood Glamor Shoots
Old Hollywood Glamor Shoots
Scarlett Johansson Stars on the Cover of Vogue US May 2012
Female Fighter Renderings
Female Fighter Renderings
Vanessa Tam Breaths New Life into Sailor Moon Characters
Anime-Inspired Aprons
Anime-Inspired Aprons
Rachel Bradford's Nerdy Aprons Bring Geek Chic to the Kitchen
Celeb Anime Music Videos
Celeb Anime Music Videos
The Kristen Dunst ‘Turning Japanese' Video
Leaning Movie Posters
Leaning Movie Posters
Matthew McConaughey Needs Support Standing for Films
Co-Star Campaigns
Co-Star Campaigns
Scarlett Johansson Follows Penelope Cruz in 'Mango' Ads