The One perfume advertisement for Dolce & Gabbana directed by Martin Scorsese looks more like a romantic film than a commercial.
The campaign features the stunning Scarlett Johansson alongside Matthew McConaughey and the entire commercial is shot in black and white. The ad begins with McConaughey picking Johansson up from a hotel and bringing her to a remote spot. The two make small talk in a vintage convertible and it's evident that the pair are in love and want to be together. Only at the end of mini film does the fragrance actually appear on the screen, and it's the only item in the entire advertisement in color.
With the holidays approaching, Dolce & Gabbana wants people to buy The One for their special someone as it invokes a romantic and intimate feel.