An oenophile will tell you that the shape of a drinking vessel does effect the experience of consuming it, so the Coca-Cola + Riedel Glass was designed to optimize the act of sipping back the popular soft drink. The collaboration between the maker of fine wineglasses and the pop brand is the result of taste test research that discovered the ideal form of the container.
Reminiscent of the voluptuous silhouette of the iconic antique Coke bottle, this pint glass has quite a bit of body on its upper half. This increases the exposed surface area of the liquid when the cup has been poured full. The Coca-Cola + Riedel Glass is said to emphasize the spices and the unique aroma of the beverage.
Key Themes Behind This Trend
- Enhanced Beverage Experience
- Designing drinkware to optimize the enjoyment of beverages.
- Collaborative Brand Partnerships
- Collaboration between different brands to create innovative products.
- Research-based Product Design
- Using taste test research to determine the ideal form of a product.
Where This Applies
- Drinkware
- Creating innovative glassware and drinkware products for enhanced beverage experiences.
- Branding and Marketing
- Exploring collaborative partnerships to create unique and appealing products that enhance brand value.
- Market Research
- Conducting taste test research and data analysis to inform product design and development.
