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Packaging Innocence

Playful product labels allow adult consumers to reconnect with their youth

Implications - Adulthood often means leaving the carefree lifestyle of being a child, prompting consumers to look for ways to reconnect with their youth. Cartoon labels and animal illustrations allow consumers to feel young again, providing a creative way to revert back to simpler, easygoing times. Childhood packaging reflects a growing demand for products that strike a cord emotionally, creating a link between the product and consumer.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
603,278 Total Clicks
Date Range:
Jan 14 — Sep 14
Trending:
Average

Featured Examples

Related Trend Reports & Custom Market Research

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