Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Packaging
Innocence
Playful product labels allow adult consumers to reconnect with their youth.
3.8
Trend score
Trend
What is the Packaging Innocence trend?
Packaging Innocence: Adulthood often means leaving the carefree lifestyle of being a child, prompting consumers to look for ways to reconnect with their youth. Cartoon labels and animal illustrations allow consumers to feel young again, providing a creative way to revert back to simpler, easygoing times. Childhood packaging reflects a growing demand for products that strike a cord emotionally, creating a link between the product and consumer.
Trend themes
Themes within the Packaging Innocence trend
Three behaviours holding the trend together01
Nostalgic Packaging
Adult consumers are looking for ways to reconnect with their childhood, prompting brands to use playful design elements and cartoon illustrations on their packaging. Opportunity for brands to design packaging that taps into consumers’ sentimental emotions.
02
Personalized Packaging
Packaging that features handwritten fonts, doodles, and playful animal prints are becoming popular. Opportunity for brands to create personalized packaging that gives customers a sense of uniqueness and connection to the brand.
03
Animal-Centric Branding
Brands are using animal illustrations and character mascots as part of their branding, creating a unique and playful personality for their products. Opportunity for brands to stand out from competitors and appeal to a wide consumer base with their animal-centric branding.
Industry implications
What the Packaging Innocence trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands in the food and beverage industries can use the trends of nostalgic and personalized packaging to create a unique product that emotionally connects with consumers.
For
Consumer Goods
The animal-centric branding trend provides an opportunity for consumer goods companies to create playful product packaging that distinguishes them from competitors.
For
Design and Advertising
The use of unique illustrations and playful design elements in packaging offers designers and advertisers new opportunities for creative expression and brand identity.
Trend signals
Trend signals for Packaging Innocence
Trend score 3.8 out of 10, from popularity 59%, activity 47%, freshness 8%.
Popularity59%
Activity47%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Packaging Innocence trend
5 featured examples from Jan 22 to Sep 16, 2014CategoryLifestyle
Monkey-Faced Marketing
BRRR Ice Cream Packaging Does Not Express Itself in the Usual Sweet Fashion
Exploring adventurous branding opportunities for food and beverage products beyond traditional packaging.
CategoryLifestyle
Cute Fruity Cans
MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor
The food and beverage industry can take advantage of approachable packaging designs to attract a wider range of consumers and increase sales.
CategoryLifestyle
Illustrated Coffee Cups
Artist Miguel Cardona Draws on To-Go Cups for Charity
Cafes can showcase local artists and designers by featuring illustrated coffee cups as part of their beverage offerings.
CategoryLifestyle
Paw-Printed Packages
Wolfy's Porridge Pots Have a Playfully Animalistic Personality and Image
Brands can adopt personalized and minimalistic design to differentiate their products in a crowded market.
CategoryLifestyle
Personified Citrus Packaging
Felice Limone Branding Infuses Fruits with Symbols of Happiness
Handmade and emotionally-driven packaging design can set brands apart in the competitive beverage industry.
