Playful product labels allow adult consumers to reconnect with their youth
Implications - Adulthood often means leaving the carefree lifestyle of being a child, prompting consumers to look for ways to reconnect with their youth. Cartoon labels and animal illustrations allow consumers to feel young again, providing a creative way to revert back to simpler, easygoing times. Childhood packaging reflects a growing demand for products that strike a cord emotionally, creating a link between the product and consumer.
