Packaging Innocence

Playful product labels allow adult consumers to reconnect with their youth

Implications - Adulthood often means leaving the carefree lifestyle of being a child, prompting consumers to look for ways to reconnect with their youth. Cartoon labels and animal illustrations allow consumers to feel young again, providing a creative way to revert back to simpler, easygoing times. Childhood packaging reflects a growing demand for products that strike a cord emotionally, creating a link between the product and consumer.
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
557,673 Total Clicks
Jan 14 - Sep 14
Average
Featured Examples
Monkey-Faced Marketing - BRRR Ice Cream Packaging Does Not Express Itself in the Usual Sweet Fashion
SCORE 6.2
Warm 17,284 Clicks Pub: Feb 6, 14
Monkey-Faced Marketing
BRRR Ice Cream Packaging Does Not Express Itself in the Usual Sweet Fashion
Happy children with their melting kiddie cones is not the image assumed by BRRR Ice Cream packaging. Designer Ivan Vetrov aimed to develop a branding strategy for a dessert that’s targeted at... [More]
Cute Fruity Cans - MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor
SCORE 4.9
Average 6,889 Clicks Pub: Jan 22, 14
Cute Fruity Cans
MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor
MIO Carbonated Milkshake packaging certainly gets points for approachability. This fizzy fruity dairy product is intended for a broad consumer base from children to adults, and just about anyone... [More]
Illustrated Coffee Cups - Artist Miguel Cardona Draws on To-Go Cups for Charity
SCORE 4.5
Average 2,131 Clicks Pub: Sep 16, 14
Illustrated Coffee Cups
Artist Miguel Cardona Draws on To-Go Cups for Charity
The common coffee cup has been given an artistic face lift thanks to a illustrator and professor of design, Miguel Cardona; his illustrated coffee cups not only decorates the vessels mundane exterior,... [More]
Paw-Printed Packages - Wolfy's Porridge Pots Have a Playfully Animalistic Personality and Image
SCORE 2.3
Untested 806 Clicks Pub: Feb 4, 14
Paw-Printed Packages
Wolfy's Porridge Pots Have a Playfully Animalistic Personality and Image
Part of the success of Wolfy’s Porridge Pots lies in the character that these little tubs exude. David Hills of Hills Design hoped to infuse the Kitchen Garden Foods product with a memorable... [More]
Personified Citrus Packaging - Felice Limone Branding Infuses Fruits with Symbols of Happiness
SCORE 2.2
Untested 2,100 Clicks Pub: Jan 22, 14
Personified Citrus Packaging
Felice Limone Branding Infuses Fruits with Symbols of Happiness
The graphic strategy employed in the design of Felice Limone packaging is a simple one, yet it proves remarkably effective in establishing a distinctive brand identity. These tall bottles of Italian... [More]
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