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Arizona Tea Packaging Simplifies the Busy Motifs of the Existing Look

The current visual identity of this brand of iced tea is even better recognized after the infamous Miley Cyrus Terry Richardson photo shoot. Now that the product truly has the public's attention, this Arizona Tea packaging concept strives to tighten up its image.

Maria Theron of Venezuela undertook this design as a student project. The goal was to broaden the consumer base of the beverage by cleaning up the graphics. Taking shapes and patterns from the State's Native American art and textiles, Maria came up with precise repeated motifs and executed them with fine black lines on a pure white background. There is clarity amidst the complex ornamentation, and the colorful name of the brand simply pops from this Arizona Tea packaging concept.