Creating a faux connection to nature, products take on a geologic design
Implications - As the retail goods market becomes further manufactured, a void has developed between product and consumer that's being answered by brands in the form of naturalistic design. Holding little actual connection to nature, products are taking on a geological aesthetic to look more rustic for nostalgic consumers, feel more natural in hand to satisfy sensory buyers and appeal to the eco-conscious who correlate nature with sustainability.
Trend Themes
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Naturalistic Design — As the retail goods market becomes further manufactured, a void has developed between product and consumer that's being answered by brands in the form of naturalistic design.
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Geological Aesthetic — Products are taking on a geological aesthetic to look more rustic for nostalgic consumers, feel more natural in hand to satisfy sensory buyers and appeal to the eco-conscious who correlate nature with sustainability.
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Smart, Voice & Motion Control — New remote controls such as Sony's Smart Control and Samsung's Smart Control are being designed with smaller, pebble-shaped aesthetics, voice control and motion control to improve the TV viewing experience.
Industry Implications
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Fashion & Accessories — Naturalistic design trends are influencing the fashion & accessories industries to create products that take on a geologic design.
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Cosmetics — The cosmetics industry is taking on a geological aesthetic in product packaging design to reinforce the idea of natural uniqueness and appeal to the eco-conscious.
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Technology — The technology industry is designing smart, voice and motion-controlled remote controls with smaller, pebble-shaped aesthetics to improve the TV viewing experience.
