Category
Lifestyle
Assisted Choices
Trend cluster
Category
Imitation
Organic
Creating a faux connection to nature, products take on a geologic design.
3.6
Trend score
Trend
What is the Imitation Organic trend?
Imitation Organic: As the retail goods market becomes further manufactured, a void has developed between product and consumer that's being answered by brands in the form of naturalistic design. Holding little actual connection to nature, products are taking on a geological aesthetic to look more rustic for nostalgic consumers, feel more natural in hand to satisfy sensory buyers and appeal to the eco-conscious who correlate nature with sustainability.
Trend themes
Themes within the Imitation Organic trend
Three behaviours holding the trend together01
Naturalistic Design
As the retail goods market becomes further manufactured, a void has developed between product and consumer that's being answered by brands in the form of naturalistic design.
02
Geological Aesthetic
Products are taking on a geological aesthetic to look more rustic for nostalgic consumers, feel more natural in hand to satisfy sensory buyers and appeal to the eco-conscious who correlate nature with sustainability.
03
Smart, Voice & Motion Control
New remote controls such as Sony's Smart Control and Samsung's Smart Control are being designed with smaller, pebble-shaped aesthetics, voice control and motion control to improve the TV viewing experience.
Industry implications
What the Imitation Organic trend means for industry
Where the trend changes the playbookFor
Fashion & Accessories
Naturalistic design trends are influencing the fashion & accessories industries to create products that take on a geologic design.
For
Cosmetics
The cosmetics industry is taking on a geological aesthetic in product packaging design to reinforce the idea of natural uniqueness and appeal to the eco-conscious.
For
Technology
The technology industry is designing smart, voice and motion-controlled remote controls with smaller, pebble-shaped aesthetics to improve the TV viewing experience.
Trend signals
Trend signals for Imitation Organic
Trend score 3.6 out of 10, from popularity 51%, activity 49%, freshness 8%.
Popularity51%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Imitation Organic trend
4 featured examples from Aug 20, 2013 to Jan 30, 2014CategoryFashion
Stony Scent Branding
BARB Fragrance Packaging Embodies a Rugged Image to Appeal to Men
The fragrance industry could consider exploring more innovative packaging design options in order to appeal to different consumer demographics.
CategoryFashion
Pebbly Polish Branding
S-Tone Nail Polish Packaging Embodies the Organic Beauty of River Rocks
Incorporating organic packaging and unique shapes can help cosmetic brands differentiate themselves and appeal to environmentally-conscious consumers.
CategoryFashion
Stone-Mimicking Timepieces
This Minimalist Leather Watch from Bulbul are Timeless
Companies that specialize in fashion accessories can benefit from exploring innovative designs and sustainable materials that appeal to consumers who value style and eco-friendlin…
CategoryTech
Voice-Controlled Remote Controls
Sony's Smart Control Made an Exciting Debut at CES 2014
Companies in the consumer electronics industry can benefit from creating innovative remote controls with new features and designs.
