Category
World
Curated Voyages
Trend cluster
Category
Connected
Accommodation
Hotels increase tech integration to broaden international market appeal.
4.5
Trend score
Trend
What is the Connected Accommodation trend?
Connected Accommodation: Satisfying consumer demand for on-the-go connectivity, hotel chains are incorporating enhanced technology including stronger WiFi networks and digital keys for seamless guest interaction. Of particular interest to the LGBT market segment and millennials, enhanced tech integration encourages interaction when travelling and negates the preconceived notion of 'disconnecting' when on vacation to satiate guest preference for consistent digital stimulation.
Trend themes
Themes within the Connected Accommodation trend
Three behaviours holding the trend together01
Enhanced Tech Integration
Hotels are incorporating enhanced technology such as stronger WiFi networks and digital keys for seamless guest interaction to meet the consumer demand for on-the-go connectivity.
02
Social Media Integration
Hotels are catering to the social media experience by offering themed Twitter hotel rooms, exclusive app interactions and social media bookings that can create loyalty and secure more booked rooms.
03
Smartphone Integration
Hotels are enabling visitors to use their smartphones as hotel keys, providing complimentary smartphone services with local and international calls, providing interactive accommodation apps, and implementing biometric or keyless check-in systems that streamline the hotel check-in process.
Industry implications
What the Connected Accommodation trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Enhanced technological systems and social media features are disrupting the traditional model of hospitality, creating opportunities for hotels to connect with younger and more tech-savvy audiences.
For
Mobile Technology Industry
The increasing integration of technology into hotels is driving the development of new technology products and services such as interactive apps, keyless entry systems, and smartphone integrations that can be extended to other industries.
For
Travel and Tourism Industry
The shift towards digital connectivity is presenting new opportunities for travelers and industry players to streamline the travel experience, through mobile services, online booking, and social media integration.
Trend signals
Trend signals for Connected Accommodation
Trend score 4.5 out of 10, from popularity 73%, activity 53%, freshness 8%.
Popularity73%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Connected Accommodation trend
9 featured examples from Feb 4, 2013 to Aug 19, 2015CategoryArt & Design
Eclectic-Tech Integrated Hotels
The Ushuaia Ibiza Beach Hotel has Artfully Eclectic Interiors
Disruptive innovation opportunity: Integrate high-tech gadgets and unique interior designs into luxury hotels to enhance the guest experience.
CategoryArt & Design
Hi-Tech Interactive Hotels
The ITH Room Xperience by Serrano Brothers is Futuristically Creative
The integration of new technologies presents an opportunity for hotels to differentiate themselves and attract new customers.
CategoryWorld
Keyless Check-In Systems
This New Hilton System Lets Members Check In With Their Smartphones
The hospitality industry can benefit greatly from keyless check-in systems and other mobile technologies that enhance the customer experience.
CategoryWorld
Social Media-Obsessed Hotels
Sol Wave House in Spain is the First Twitter Hotel
The use of social media experiences and features in hotels presents disruptive innovation opportunities for the hospitality industry to enhance guest engagement and create unique…
CategoryWorld
Interactive Accommodation Apps
MIT's Future Hotel Experience Makes the Marriott More Interactive
The hospitality industry can utilize interactive accommodation apps to enhance guest experiences and foster connections between guests.
CategoryTech
Smartphone-Enabled Hotel Keys
This Hotel Allows You to Use Your iPhone as a Room Key
The hospitality industry has an opportunity to embrace smartphone-based room access and mobile application integration to enhance the guest experience and streamline operations.
CategoryWorld
Tweeted Hotel Bookings
Twitter Users Can Book Their Stays at Loews Hotels with a Tweet
The hotel industry can adopt social reservation systems to leverage the power of social media for bookings and enhance customer convenience.
CategoryWorld
Complimentary Smartphone Services
Hyatt Regency Tsim Sha Tsui Provides Guests with a Free Phone
The complimentary smartphone service offered by Hyatt Regency Tsim Sha Tsui showcases how the hospitality industry can leverage technology to improve guest satisfaction and differ…
CategoryTech
Biometric Hotel Check-ins
This New App Allows Travellers to Check-in with their Fingerprints
Implementing biometric-based check-ins can revolutionize the hotel industry and enhance guest experiences.
