Hi-Tech Interactive Hotels

The ITH Room Xperience by Serrano Brothers is Futuristically Creative

The ITH Room Xperience takes the hotel industry to an excitingly interactive level. It is a hi-tech experience that puts the future as envisioned in the movie 'Minority Report' to shame. Boasting multi-touch transparent screens, the walls of the ITH Room Xperience can be controlled by smartphone to display personal and personalized photos and videos.

Conceived by Serrano Brothers, a studio based in Spain, the ITH Room Xperience also has eye-shaped windows to survey the city from, NFC-enabled devices, Microsoft Surface tablets and tables for personal computing, interactive floors and mirrors as well as a fingerprint payment system. Currently on display at the Fiturtech International Tourism Trade Fair in Madrid, the ITH Room Xperience is a mind-boggling concept that could really revamp the international hotel industry.

Interactive Hotel Rooms
The integration of multi-touch transparent screens and smartphone control presents an opportunity to revolutionize the hotel room experience.
Personalized Hotel Room Displays
The ability to display personal and personalized photos and videos presents an opportunity to enhance the personalization and customization of hotel rooms.
Technologically-advanced Hotel Features
The integration of NFC-enabled devices, Microsoft Surface tablets, and interactive floors and mirrors presents an opportunity to differentiate hotel experiences and attract tech-savvy customers.

Where This Applies

Hospitality Industry
The integration of new technologies presents an opportunity for hotels to differentiate themselves and attract new customers.
Technology Industry
The development and integration of these cutting-edge technologies presents an opportunity for tech companies to grow and expand into new markets.
Tourism Industry
The implementation of interactive hotel rooms presents an opportunity to enhance the overall tourism experience.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 85%
Freshness 8%

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