Launching in March of 2014, La Panthere, Cartier’s newest fragrance for women features a fierce and animalistic bottle design. This panther-shaped perfume packaging draws one in with a sleek and modern design that combines a glass cocoon with gold metal detailing.
This rectangular cocoon houses a cream-colored panther form that is sculpted out of jagged geometric elements. Embodying an air of taste and opulence, the La Panthere fragrance packaging stays true to Cartier’s luxe branding that often features reoccurring panther motifs
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This new fragrance will also feature a much-anticipated and equally luxe ad campaign that is set to star supermodel Erin Wasson. Designed with the wild fashion lover in mind, this jungle-themed fragrance is sure to garner attention for anyone who is daring enough to wear it.
What's Driving This Trend
- Geometric Packaging
- Opportunity for innovative packaging designs that feature bold and eye-catching geometric shapes.
- Animal-inspired Branding
- Potential for creating unique and fierce branding elements that incorporate animal motifs.
- Luxury Fragrance Campaigns
- Room for creating high-end ad campaigns that evoke a sense of opulence and exclusivity.
Who This Affects Most
- Perfume
- Disruptive innovation opportunities in the perfume industry through the development of daring and unconventional packaging designs.
- Fashion
- Possibilities for incorporating bold and wild branding elements inspired by animals into fashion campaigns and designs.
- Advertising
- Opportunities in the advertising industry to create luxurious and captivating campaigns for high-end fragrance brands.
