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Geometric Jungle Branding

The La Panthere Fragrance by Cartier Features Bold Design Details

— January 24, 2014 — Art & Design
Launching in March of 2014, La Panthere, Cartier’s newest fragrance for women features a fierce and animalistic bottle design. This panther-shaped perfume packaging draws one in with a sleek and modern design that combines a glass cocoon with gold metal detailing.

This rectangular cocoon houses a cream-colored panther form that is sculpted out of jagged geometric elements. Embodying an air of taste and opulence, the La Panthere fragrance packaging stays true to Cartier’s luxe branding that often features reoccurring panther motifs
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This new fragrance will also feature a much-anticipated and equally luxe ad campaign that is set to star supermodel Erin Wasson. Designed with the wild fashion lover in mind, this jungle-themed fragrance is sure to garner attention for anyone who is daring enough to wear it.
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