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Social Good Selfie

Brands utilize aspects of digital youth culture to encourage engagement

Implications - As the worldview of Millennials becomes more narrowed by the use of social media, the incorporation of philanthropic campaigns to get young people involved with social good initiatives is seeing a steep rise. Incorporating aspects of digital youth culture like selfies and hashtags, the endeavours appeal by going directly to the newsfeeds of users to effectively combat the higher number of consumers getting their daily update -- social, news, entertainment and politics -- solely from social networks.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
245,706 Total Clicks
Date Range:
Jan 14 — Aug 16
Trending:
Warm

Featured Examples

Selfie Shaming Sites
Selfie Shaming Sites
The Selfie Police Website Asks Self-Portrait Offenders to Pay Up for Charity
A group of students known as the ‘Selfie Police’ are looking to punish narcissism and help others at the same time. The website fines $1 USD for every selfie taken in an effort to... MORE
Politically Fueled Selfies
Politically Fueled Selfies
Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
It took the death of a young Lebanese teenager to rally the #notamartyr selfie protest in Lebanon. Killed by a car bomb attack in Beirut—planned for an opposition politician—Mohammad... MORE
Food-Donating Selfie Campaigns
Food-Donating Selfie Campaigns
The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
Naked Juice launched a food-donating social media campaign titled #DrinkGoodDoGood. This campaign encourages social media users to take selfies with fruits and vegetables, tag a friend and include... MORE
Social Good Selfie Walls
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
At its retail properties, Cadillac Fairview is launching a dynamic back-to-school campaign for shoppers that involve vibrant selfie walls. In total, there are five ‘Pledge Walls’ that... MORE
Charity Selfie Apps
Charity Selfie Apps
The CR7 Selfie App Lets Users Take Selfies with Cristiano Ronaldo for Charity
Cristiano Ronaldo has released a new charity fundraising app called ‘CR7 Selfie.’ The CR7 Selfie app lets fans take selfies with the Cristiano Ronaldo in various types of attire and... MORE
Diabetic Selfie Campaigns
Diabetic Selfie Campaigns
This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie
For World Diabetes Day, this diabetes campaign challenged people to pose with a blood glucose monitor and share a selfie with the #BloodSugarSelfie tag. As a result of receiving a record-breaking... MORE
Spoon-Themed Selfie Campaigns
Spoon-Themed Selfie Campaigns
This Initiative Aims to Raise Awareness About Hunger in America
‘Feeding America’ recently launched a new campaign that uses selfies to raise awareness about hunger in America. According to recent estimates, one in six Americans have struggled with... MORE

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The 'Together We Can Prevent Diabetes' Campaign Educates the Public
Inclusive Diabetes Campaigns
Inclusive Diabetes Campaigns
This 'Insulin for All' Campaign Draws Attention to World Diabetes Day
Diabetic-Tracking Apps
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Celebrity Selfie Books
Celebrity Selfie Books
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Diabetes Data-Tracking Apps
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Workplace Nutrition Programs
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play_circle_filled Senior Influenza PSAs
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play_circle_filled Satirical Soda Stunts
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Helpful Oral Health Charts
Helpful Oral Health Charts
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Literature-Inspired Bus Fares
The 'Travel by Book' Campaign Lets Reading Commuters Travel for Free
Journeying Bag Campaigns
Journeying Bag Campaigns
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Social Car Test-Drives
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Mystery Bar Tours
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Old Speckled Hen's 'Hunt for a Hen' Sent People Out on a Bar Scavenger Hunt
Ironic Miniature Billboards
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These Tiny Billboards Created by BBH Interns Promote Big Messages
Food Preservation Campaigns
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play_circle_filled Provocative Hunger Awareness Ads
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In-Store Selfie Contests
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Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
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Ornate Soccer Star Mosaics
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Charis Tsevis Creates Monumental Cristiano Ronaldo Murals
Selfie-Friendly Fitting Rooms
Selfie-Friendly Fitting Rooms
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Bathroom Mirror Selfies
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Selfie Travel Packages
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Hunger-Fighting Campaigns
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India's Rice Bucket Challenge Immediately Helps the Hungry
Celebrity Hearthrob Wallpaper
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This Ryan Gosling Unique Wallpaper is Perfect for the Homes of Fans
play_circle_filled Hunger Awareness Campaigns
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Unicef's Food Photos Save Lives Campaign Shares on Food Shortages
Charitable Soccer Balls
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Designers Reinterpret the World Cup 2014 Ball to Benefit Brazil's Youth
Vibrant Soccer Posters
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These 2014 World Cup Posters Depict the Star Players of Each World Cup Team
Virtual Scarf Modeling Apps
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The Emilio Pucci Scarfie App Lets You Try on Designer Scarves
Selfie Statistic Graphics
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This Infographic Examines the Anatomy of a Selfie
Animated Disney Selfies
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Hungry Designs Features Prints of Villains and Princes Posing for Pictures
Selfie-Assisting Attachments
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The Cellfie is a Portable Smartphone Shutter
Flawless Insta-Photo Graphics
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Curalate's Infographic Shows How to Get the Perfect Instagram Photo
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It's Bryant vs Messi in the Selfie Shootout for Turkish Airlines
Selfie-Unlocked Phone Apps
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The FaceCrypt Password App Unlocks Phones with a Selfie
Superimposed Star Selfies
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The Nicolas Cage Blog Photoshops the Actor's Face onto Instagram Selfies
Instagramed Selfless Selfies
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People Take an 'Unselfie' in Hopes of Doing Some Good
Somber Situated Selfies
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The Blog 'Selfies at Serious Places' Compiles Insensitive Self Portraits
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These Disney Instagram Selfies are Picture Perfect
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'Selfies At Funerals' is a Questionable New Blog
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This Fake Instafeed is in Honor of the Birthday of Mahatma Gandhi
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Charitable Collaborative Campaigns
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