Brands utilize aspects of digital youth culture to encourage engagement
Implications - As the worldview of Millennials becomes more narrowed by the use of social media, the incorporation of philanthropic campaigns to get young people involved with social good initiatives is seeing a steep rise. Incorporating aspects of digital youth culture like selfies and hashtags, the endeavours appeal by going directly to the newsfeeds of users to effectively combat the higher number of consumers getting their daily update -- social, news, entertainment and politics -- solely from social networks.
7 Featured, 60 Examples:
275,422 Total Clicks
Date Range:
Jan 14 — Aug 16
Trending:
Warm
Consumer Insight Topics:
