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Social Good Selfie

Brands utilize aspects of digital youth culture to encourage engagement

Implications - As the worldview of Millennials becomes more narrowed by the use of social media, the incorporation of philanthropic campaigns to get young people involved with social good initiatives is seeing a steep rise. Incorporating aspects of digital youth culture like selfies and hashtags, the endeavours appeal by going directly to the newsfeeds of users to effectively combat the higher number of consumers getting their daily update -- social, news, entertainment and politics -- solely from social networks.

SCORE 5.2

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 51 Examples: 224,018 Total Clicks

Date Range: Jan 14 - Aug 16

Trending: Warm

Consumer Insight Topics: Charity Social Good Activism Youth Life-Stages Social Media

Featured Examples

Selfie Shaming Sites - The Selfie Police Website Asks Self-Portrait Offenders to Pay Up for Charity

SCORE 6.1

Warm 3,142 Clicks Pub: Jan 18, 14

Selfie Shaming Sites

The Selfie Police Website Asks Self-Portrait Offenders to Pay Up for Charity

A group of students known as the ‘Selfie Police’ are looking to punish narcissism and help others at the same time. The website fines $1 USD for every selfie taken in an effort to... [More]

Politically Fueled Selfies - Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest

SCORE 5.3

Warm 3,038 Clicks Pub: Jan 10, 14

Politically Fueled Selfies

Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest

It took the death of a young Lebanese teenager to rally the #notamartyr selfie protest in Lebanon. Killed by a car bomb attack in Beirut—planned for an opposition politician—Mohammad... [More]

Food-Donating Selfie Campaigns - The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce

SCORE 4.5

Average 551 Clicks Pub: Aug 21, 15

Food-Donating Selfie Campaigns

The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce

Naked Juice launched a food-donating social media campaign titled #DrinkGoodDoGood. This campaign encourages social media users to take selfies with fruits and vegetables, tag a friend and include... [More]

Social Good Selfie Walls - Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season

SCORE 5.3

Warm 1,473 Clicks Pub: Aug 10, 16

Social Good Selfie Walls

Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season

At its retail properties, Cadillac Fairview is launching a dynamic back-to-school campaign for shoppers that involve vibrant selfie walls. In total, there are five ‘Pledge Walls’ that... [More]

Charity Selfie Apps - The CR7 Selfie App Lets Users Take Selfies with Cristiano Ronaldo for Charity

SCORE 4.3

Average 331 Clicks Pub: Aug 10, 16

Charity Selfie Apps

The CR7 Selfie App Lets Users Take Selfies with Cristiano Ronaldo for Charity

Cristiano Ronaldo has released a new charity fundraising app called ‘CR7 Selfie.’ The CR7 Selfie app lets fans take selfies with the Cristiano Ronaldo in various types of attire and... [More]

Diabetic Selfie Campaigns - This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie

SCORE 4

Average 472 Clicks Pub: Oct 22, 15

Diabetic Selfie Campaigns

This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie

For World Diabetes Day, this diabetes campaign challenged people to pose with a blood glucose monitor and share a selfie with the #BloodSugarSelfie tag. As a result of receiving a record-breaking... [More]