Category
Fashion
Smile Cosmetics
Trend cluster
Category
Social Good
Selfie
Brands utilize aspects of digital youth culture to encourage engagement.
4.6
Trend score
Trend
What is the Social Good Selfie trend?
Social Good Selfie: As the worldview of Millennials becomes more narrowed by the use of social media, the incorporation of philanthropic campaigns to get young people involved with social good initiatives is seeing a steep rise. Incorporating aspects of digital youth culture like selfies and hashtags, the endeavours appeal by going directly to the newsfeeds of users to effectively combat the higher number of consumers getting their daily update -- social, news, entertainment and politics -- solely from social networks.
Trend themes
Themes within the Social Good Selfie trend
Three behaviours holding the trend together01
Philanthropic Social Media Campaigns
Using digital youth culture to promote engagement with social good initiatives.
02
Selfie-based Charity Fundraisers
Generating funds for charities by appealing to the popularity of self-portraits on social media.
03
Awareness-raising Selfie Campaigns
Engaging online communities to promote awareness and education about various social issues through the use of selfies.
Industry implications
What the Social Good Selfie trend means for industry
Where the trend changes the playbookFor
Nonprofit sector
Promoting charitable giving and advocacy through innovative social media campaigns.
For
Retail industry
Engaging customers and raising awareness of social causes through experiential marketing.
For
Technology industry
Providing accessible and user-friendly platforms to encourage social engagement and giving.
Trend signals
Trend signals for Social Good Selfie
Trend score 4.6 out of 10, from popularity 77%, activity 53%, freshness 8%.
Popularity77%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Social Good Selfie trend
7 featured examples from Jan 10, 2014 to Aug 10, 2016CategoryPop Culture
Selfie Shaming Sites
The Selfie Police Website Asks Self-Portrait Offenders to Pay Up for Charity
Disruptive innovation opportunity: Develop a social media platform specifically designed to discourage narcissistic behavior and promote charitable giving.
CategoryTech
Politically Fueled Selfies
Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
Social media platforms can leverage the increase of selfies as means to share messages of unity and prompt collective action against violence.
CategoryFashion
Food-Donating Selfie Campaigns
The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
The food and beverage industry can adopt similar food-donating selfie campaigns to not only promote their products but also support charitable organizations tackling food insecuri…
CategoryMarketing
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
Retailers can utilize selfie walls as an innovative way to promote their brand, drive traffic, and align with social causes.
CategorySocial Good
Charity Selfie Apps
The CR7 Selfie App Lets Users Take Selfies with Cristiano Ronaldo for Charity
The CR7 Selfie app highlights the need for innovative mobile app development solutions that can cater to the increasing demand for interactive and entertaining user experiences.
CategoryLifestyle
Diabetic Selfie Campaigns
This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie
Healthcare providers can leverage social media and mobile technologies to engage with patients, raise awareness about healthcare issues, and encourage healthy behaviors proactivel…
CategorySocial Good
Spoon-Themed Selfie Campaigns
This Initiative Aims to Raise Awareness About Hunger in America
Nonprofit organizations can adopt social media-based campaigns like 'Spoontember' to spread awareness about their cause and drive donations.
