LGBT community members are incorporated into art and marketing without shame
Implications - Evolving the notion of sexual preference in society, artists and brands are incorporating members of the LGBT community without explanation for a more passive, accepting form of activism. By not acknowledging the perceived difference between gay and straight, brands and artists are reinforcing a 21st century aesthetic that's less about equality and more about normality for a relaxed attitude that grabs attention for being 'normal.'
Trend Themes
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Inclusive Marketing — Brands are incorporating members of the LGBT community without explanation for a more passive, accepting form of activism, reinforcing a 21st century aesthetic that's less about equality and more about normality.
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Highlighting LGBT Characters in Entertainment — Comics, photography, and editorial shoots are celebrating the acceptance of all sexual orientations through LGBT characterthemes, aiming to create more inclusive and positive representation of the community.
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Fashion Industry Acceptance & Inclusion — Fashion brands and campaigns are turning over a new leaf by featuring transgender models, promoting an image of inclusion for all genders, and showing transparency by donating to associated LGBT organizations.
Industry Implications
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Marketing and Advertising — Brands need to adapt a more inclusive marketing approach to appeal to diverse consumer demographics and promote acceptance for marginalized communities.
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Entertainment and Media — The entertainment industry needs to provide more positive and representative LGBT characters, including visibility in comics, photography, and editorial shoots, to promote inclusivity and diversity.
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Fashion and Retail — Fashion companies and campaigns should feature and celebrate individuals from all backgrounds and gender identities and be transparent in promoting acceptance and donating to LGBT organizations.
