Category
Lifestyle
Assisted Choices
Trend cluster
Category
Artistic
Equality
LGBT community members are incorporated into art and marketing without shame.
4.7
Trend score
Trend
What is the Artistic Equality trend?
Artistic Equality: Evolving the notion of sexual preference in society, artists and brands are incorporating members of the LGBT community without explanation for a more passive, accepting form of activism. By not acknowledging the perceived difference between gay and straight, brands and artists are reinforcing a 21st century aesthetic that's less about equality and more about normality for a relaxed attitude that grabs attention for being 'normal.'
Trend themes
Themes within the Artistic Equality trend
Three behaviours holding the trend together01
Inclusive Marketing
Brands are incorporating members of the LGBT community without explanation for a more passive, accepting form of activism, reinforcing a 21st century aesthetic that's less about equality and more about normality.
02
Highlighting LGBT Characters in Entertainment
Comics, photography, and editorial shoots are celebrating the acceptance of all sexual orientations through LGBT characterthemes, aiming to create more inclusive and positive representation of the community.
03
Fashion Industry Acceptance & Inclusion
Fashion brands and campaigns are turning over a new leaf by featuring transgender models, promoting an image of inclusion for all genders, and showing transparency by donating to associated LGBT organizations.
Industry implications
What the Artistic Equality trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Brands need to adapt a more inclusive marketing approach to appeal to diverse consumer demographics and promote acceptance for marginalized communities.
For
Entertainment and Media
The entertainment industry needs to provide more positive and representative LGBT characters, including visibility in comics, photography, and editorial shoots, to promote inclusivity and diversity.
For
Fashion and Retail
Fashion companies and campaigns should feature and celebrate individuals from all backgrounds and gender identities and be transparent in promoting acceptance and donating to LGBT organizations.
Trend signals
Trend signals for Artistic Equality
Trend score 4.7 out of 10, from popularity 60%, activity 74%, freshness 8%.
Popularity60%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Artistic Equality trend
5 featured examples from Apr 3, 2013 to Jan 31, 2014CategoryPop Culture
LGBT Comic Book Characters
Archie Comics' Character Kevin Got His First Kiss
Expanding the niche market of LGBT comics and graphic novels will demand innovation by comic publishers and printers alike; new marketing strategies, subject matters, and characte…
CategorySocial Good
LGBT-Friendly Fashion Ads
The Barneys Spring 2014 Campaign Stars 17 Transgender Models
The industry has an opportunity to expand its offerings and increase revenue by developing and marketing inclusive clothing lines for transgender individuals.
CategoryFashion
Gay Community Portraits
The Outliers by Elle Perez Captures Hard-Hitting and Honest Images
Disruptive innovation opportunity: Integrating AI and machine learning technologies into photo editing software to automate repetitive tasks and enhance image quality.
CategoryArt & Design
Inspiring LGBT Nature Portraits
Photography by Lorenzo Triburgo is an Unforgettable Tribute
Opportunity for disruptive innovation: Integrate emerging technologies in photography equipment and software to enhance the art form.
CategoryFashion
Fierce LGBT-Celebrating Editorials
'The Streets of San Francisco' Celebrates the City's Gay Pride
Fashion brands can tap into the growing demand for gender inclusive clothing.
