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Auto Companionship

Using the notion of pet companionship, automakers create a loving correlation

Implications - In an age when many consumers in North America are watching TV and movies in their homes alone, a rise in hashtag marketing is helping to foster digital interaction, but a loss of face-to-face relationships is creating a void that's being filled with other forms of companionship. Particularly evident in the auto industry, the use of pets to correlate companionship and dependability is broadening the scope of a predominantly male-centric market, and proving that the "de-gendering" of the consumer product market is not only possible, but fruitful for many verticals.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
238,375 Total Clicks
Date Range:
Jan 13 — Jan 14
Trending:
Mild

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