Category
Autos
Racing Homage
Trend cluster
Category
Auto
Companionship
Using the notion of pet companionship, automakers create a loving correlation.
2.8
Trend score
Trend
What is the Auto Companionship trend?
Auto Companionship: In an age when many consumers in North America are watching TV and movies in their homes alone, a rise in hashtag marketing is helping to foster digital interaction, but a loss of face-to-face relationships is creating a void that's being filled with other forms of companionship. Particularly evident in the auto industry, the use of pets to correlate companionship and dependability is broadening the scope of a predominantly male-centric market, and proving that the "de-gendering" of the consumer product market is not only possible, but fruitful for many verticals.
Trend themes
Themes within the Auto Companionship trend
Three behaviours holding the trend together01
Pet Companionship
Auto industry is using pets as a symbol of companionship, creating a change in how cars are marketed to consumers.
02
Hashtag Marketing
With more people watching media alone, marketers are utilizing hashtag campaigns to engage consumers and facilitate interaction on social media platforms.
03
Optical Illusion Advertising
An innovative advertising technique using optical illusions to engage and entertain viewers, and delivering a memorable experience.
Industry implications
What the Auto Companionship trend means for industry
Where the trend changes the playbookFor
Auto Industry
Creative marketing of auto brands can shift the male-centric market into a more diverse terrain.
For
Marketing and Advertising
With changing consumer behaviors, innovative marketing and advertising strategies can drive engagement on social media platforms.
For
Technology and Design
Technology and design industries can apply optical illusions and innovative formats to represent their brands.
Trend signals
Trend signals for Auto Companionship
Trend score 2.8 out of 10, from popularity 47%, activity 28%, freshness 8%.
Popularity47%
Activity28%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Auto Companionship trend
5 featured examples from Jan 29, 2013 to Jan 26, 2014CategoryAutos
Motor-Mimicking Dog Commercials
The Volkswagen Dog Ad Features a Revved-Up Puppy
Disruptive Innovation Opportunity: Incorporate creative storytelling and emotional connections into car commercials to engage viewers in a new way.
CategoryAutos
Upside Down Jeep Ads
Jeep Launches a New Set of Ads That Lets You 'See Whatever You Want To See'
Incorporating interactive and visually engaging advertising campaigns to create a strong brand presence and attract customers.
CategoryAutos
Bittersweet Canine Auto Ads
This Citroen Car Commercial Shows Two Dogs in Love
Incorporating unique storytelling into car commercials and marketing campaigns can set car models apart from competitors and increase brand recognition.
CategoryAutos
Dog-Approved Automobile Ads
Volkswagen's 'Woofwagen' Ads Show Cars for Pets
By producing pet-friendly auto products, automakers can strengthen their appeal to animal lovers seeking vehicles that prioritize animal safety and comfort.
CategoryAutos
Hybrid Canine Car Ads
This Audi Commercial Builds Suspense for Its Upcoming Super Bowl Ad
Automotive companies can utilize suspenseful teasers and unique hybrid animal concepts to promote their upcoming vehicles.
