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Jeep Launches a New Set of Ads That Lets You 'See Whatever You Want To See'

 - Dec 22, 2013
References: thedrum & designtaxi
American automobile brand Jeep has recently launched its newest set of ads that centers on the motto, "See whatever you want to see."

The series of commercials were created by global design studio Leo Burnett Paris and they cheekily play on the audience’s perceptions. There are three posters in total but there are six animals. Inspired by popular optical illusions, the posters interchange when turned upside down from a deer to a seal, an elephant to a swan, from a giraffe to a penguin.

Jeep’s motto "See whatever you want to see" and cleverly designed optical illusion-inspired posters both deliver the message that when you are the proud owner of a Jeep, and that at any time you can go wherever you want, see whatever you want to see.