Volkwagen's 'Woofwagen' ads feature a series of cars for pets, in the hopes of appealing to dog owners who are looking to purchase a new vehicle.
The commercial features numerous breeds of dogs joyfully accompanying their owners on a drive. Just like each of these dogs has found happiness in each of these cars, the clever campaign anticipates that their owners will too.
The campaign, created by London's 'adam&eveDDB' agency takes it a step further on Volkswagen's website. Instead of browsing for a car online, Volkswagen has a page with a number of different dog types to choose from. Each dog breed is priced and represented by one of Volkswagen models, which users can sort through with categories like 'Top Dog,' 'Family' and 'Fun.'
Why This Trend Is Growing
- Pet-friendly Vehicle Ads
- Brands can create dedicated ad campaigns that cater to pet owners looking to buy new vehicles that prioritize the comfort and safety of their animals.
- Hyper-targeted Online Shopping Experience
- Creating an intuitive and personalized shopping experience by utilizing categories that resonate with specific customer bases.
- Creative Niche Marketing
- By targeting specific groups, such as pet owners, brands can tap into unique marketing techniques that speak directly to their audiences.
Industries Being Reshaped
- Automotive
- By producing pet-friendly auto products, automakers can strengthen their appeal to animal lovers seeking vehicles that prioritize animal safety and comfort.
- E-commerce
- E-commerce platforms can offer a more attractive, profitable, and user-friendly shopping experience by tailoring categories and product offerings to niche audiences.
- Pet Products
- Pet product brands can partner with automakers to create innovative, pet-friendly designs that enhance the driving experience for pet owners.
