Volkwagen's 'Woofwagen' ads feature a series of cars for pets, in the hopes of appealing to dog owners who are looking to purchase a new vehicle.
The commercial features numerous breeds of dogs joyfully accompanying their owners on a drive. Just like each of these dogs has found happiness in each of these cars, the clever campaign anticipates that their owners will too.
The campaign, created by London's 'adam&eveDDB' agency takes it a step further on Volkswagen's website. Instead of browsing for a car online, Volkswagen has a page with a number of different dog types to choose from. Each dog breed is priced and represented by one of Volkswagen models, which users can sort through with categories like 'Top Dog,' 'Family' and 'Fun.'