Glamorizing Health

Chic workout attire caters consumer demand for maintaining physical appearance

Implications - While maintaining a healthy lifestyle through diet and exercise is key to overall well-being, fears of physical judgement can prevent consumers from making a move. Modern fitness attire such as tailored tops and fitted sweats offers consumers a more fashion-forward way to workout, boosting confidence.
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Fashionable Workout Wear - The Newest Nike Fashion Collection is Designed to Get You Motivated
SCORE 5.4
Warm 11,637 Clicks Pub: Sep 16, 14
Fashionable Workout Wear
The Newest Nike Fashion Collection is Designed to Get You Motivated
This fun summertime Nike fashion collection is designed to get you pushing yourself to your maximum limits with chic sportswear covered in the brand’s infamous catch-phrase, ‘Just Do It.&#... [More]
Jumping Sportswear Lookbooks - The Nike Women's FW13 Catalog Stars a Slew of Female Athletes
SCORE 6.4
Warm 49,484 Clicks Pub: May 28, 13
Jumping Sportswear Lookbooks
The Nike Women's FW13 Catalog Stars a Slew of Female Athletes
The Nike Women’s FW13 lookbook will have women jumping into more stylish workout wear before they know it. A darker version of the previous spring and summer catalog, the looks are just as... [More]
Jovial Athletic Winter Lookbooks - Candice Swanepoel Stars in The Upside Winter 2014 Campaign
SCORE 5.3
Warm 10,778 Clicks Pub: Mar 10, 14
Jovial Athletic Winter Lookbooks
Candice Swanepoel Stars in The Upside Winter 2014 Campaign
Looking sporty and glamorous at the same time (as only Candice Swanepoel could), the Victoria’s Secret supermodel stars in the new The Upside Winter 2014 campaign. Photographed by Will... [More]
Minimalist Athletica Lookbooks - Yasya Minochkina’s Lookbook is a Workout Motivator
SCORE 6.5
Warm 8,184 Clicks Pub: Nov 12, 13
Minimalist Athletica Lookbooks
Yasya Minochkina’s SS 2014 Lookbook is a Workout Motivator
The Yasya Minochkina SS 2014 lookbook favors sculpted silhouettes, pastel hues and a minimalist aesthetic. Each photograph, shot by Romain Bernardie James, is inspired by workout discipline. The... [More]
Fashionably Fierce Wrestler Editorials - Tom Munro Captured Adriana Lima for Vogue Japan
SCORE 4.3
Average 5,349 Clicks Pub: Feb 15, 14
Fashionably Fierce Wrestler Editorials
Tom Munro Captured Adriana Lima for Vogue Japan March 2014
This Vogue Japan March 2014 editorial makes a Victoria’s Secret model look like she is about to get her wrestle on. Fashion photographer Tom Munro snaps up this shoot with a red background... [More]
Athletic Action Lookbooks - Reebok's Fitness Clothing Collection Photos Show Athletes Hard at Work
SCORE 4.1
Average 5,555 Clicks Pub: Sep 17, 14
Athletic Action Lookbooks
Reebok's Fitness Clothing Collection Photos Show Athletes Hard at Work
Reebok’s Spring 2014 fitness clothing collection is presented in the ‘Fitness in Motion’ lookbook, starring top athletes not only modeling the garments, but breaking a sweat in them.... [More]
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