Category
Lifestyle
Assisted Choices
Trend cluster
Category
Glamorizing
Health
Chic workout attire caters consumer demand for maintaining physical appearance.
5.1
Trend score
Trend
What is the Glamorizing Health trend?
Glamorizing Health: While maintaining a healthy lifestyle through diet and exercise is key to overall well-being, fears of physical judgement can prevent consumers from making a move. Modern fitness attire such as tailored tops and fitted sweats offers consumers a more fashion-forward way to workout, boosting confidence.
Trend themes
Themes within the Glamorizing Health trend
Three behaviours holding the trend together01
Fashionable Workout Wear
Combining fashion and fitness is a trend that continues to grow as consumers desire to look good while working out.
02
Minimalist Athletica Lookbooks
Athletic wear collections boasting a minimalist style and clean lines are popular as consumers seek out clothing that can accommodate their active lifestyles.
03
Glamorizing Health
Fashion-forward workout attire is a trend that emphasizes the importance of appearing physically fit and confident while exercising.
Industry implications
What the Glamorizing Health trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands can leverage the trend of fashionable workout wear to expand their product offerings and provide additional options for consumers seeking fashion-forward athletic wear.
For
Fitness
The fitness industry can capitalize on the trend of minimalist athletica lookbooks by offering products such as workout equipment and accessories with clean, streamlined designs.
For
Photography
As the trend of Jovial Athletic Winter Lookbooks implies, athletic apparel brands should consider incorporating photography that exudes positive emotions and energy to appeal to consumers who prioritize a healthy and joyful lifestyle.
Trend signals
Trend signals for Glamorizing Health
Trend score 5.1 out of 10, from popularity 63%, activity 81%, freshness 8%.
Popularity63%
Activity81%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Glamorizing Health trend
6 featured examples from May 28, 2013 to Sep 17, 2014CategoryLifestyle
Fashionable Workout Wear
The Newest Nike Fashion Collection is Designed to Get You Motivated
Retailers in the sportswear industry can capitalize on the demand for stylish and functional workout wear by offering innovative designs and motivational apparel.
CategoryFashion
Jumping Sportswear Lookbooks
The Nike Women's FW13 Catalog Stars a Slew of Female Athletes
Disruptive innovation opportunity: Combine fashion and function to create stylish workout wear that meets the needs of active individuals.
CategoryFashion
Jovial Athletic Winter Lookbooks
Candice Swanepoel Stars in The Upside Winter 2014 Campaign
Disruptive innovation opportunity for apparel brands to create a new market segment by combining sporty and glamorous styles.
CategoryLuxury
Minimalist Athletica Lookbooks
Yasya Minochkina’s SS 2014 Lookbook is a Workout Motivator
Fashion brands can tap into the trend of minimalist sportswear and athletic-inspired fashion.
CategoryPop Culture
Fashionably Fierce Wrestler Editorials
Tom Munro Captured Adriana Lima for Vogue Japan March 2014
Fashion brands can create new lines of sportswear and athletic-inspired clothing to take advantage of the trend towards sporty fashion.
CategoryLifestyle
Athletic Action Lookbooks
Reebok's Fitness Clothing Collection Photos Show Athletes Hard at Work
There is an opportunity to disrupt the athletic apparel industry by creating clothing that is not only functional but also stylish and comfortable, similar to Reebok's approach in…
