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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Glamorizing Health

Chic workout attire caters consumer demand for maintaining physical appearance

Implications - While maintaining a healthy lifestyle through diet and exercise is key to overall well-being, fears of physical judgement can prevent consumers from making a move. Modern fitness attire such as tailored tops and fitted sweats offers consumers a more fashion-forward way to workout, boosting confidence.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
810,229 Total Clicks
Date Range:
May 13 — Sep 14
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Fashionable Workout Wear
Fashionable Workout Wear
The Newest Nike Fashion Collection is Designed to Get You Motivated
This fun summertime Nike fashion collection is designed to get you pushing yourself to your maximum limits with chic sportswear covered in the brand’s infamous catch-phrase, ‘Just Do It.&#... MORE
Jumping Sportswear Lookbooks
Jumping Sportswear Lookbooks
The Nike Women's FW13 Catalog Stars a Slew of Female Athletes
The Nike Women’s FW13 lookbook will have women jumping into more stylish workout wear before they know it. A darker version of the previous spring and summer catalog, the looks are just as... MORE
Jovial Athletic Winter Lookbooks
Jovial Athletic Winter Lookbooks
Candice Swanepoel Stars in The Upside Winter 2014 Campaign
Looking sporty and glamorous at the same time (as only Candice Swanepoel could), the Victoria’s Secret supermodel stars in the new The Upside Winter 2014 campaign. Photographed by Will... MORE
Minimalist Athletica Lookbooks
Minimalist Athletica Lookbooks
Yasya Minochkina’s SS 2014 Lookbook is a Workout Motivator
The Yasya Minochkina SS 2014 lookbook favors sculpted silhouettes, pastel hues and a minimalist aesthetic. Each photograph, shot by Romain Bernardie James, is inspired by workout discipline. The... MORE
Fashionably Fierce Wrestler Editorials
Fashionably Fierce Wrestler Editorials
Tom Munro Captured Adriana Lima for Vogue Japan March 2014
This Vogue Japan March 2014 editorial makes a Victoria’s Secret model look like she is about to get her wrestle on. Fashion photographer Tom Munro snaps up this shoot with a red background... MORE
Athletic Action Lookbooks
Athletic Action Lookbooks
Reebok's Fitness Clothing Collection Photos Show Athletes Hard at Work
Reebok’s Spring 2014 fitness clothing collection is presented in the ‘Fitness in Motion’ lookbook, starring top athletes not only modeling the garments, but breaking a sweat in them.... MORE

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