The Yasya Minochkina SS 2014 lookbook favors sculpted silhouettes, pastel hues and a minimalist aesthetic. Each photograph, shot by Romain Bernardie James, is inspired by workout discipline. The models do reverse pushups, weight lift reps and squats without breaking a sweat. Minochkina’s clean lines are reminiscent of work out gear, but her choice in fabrics (wet silk, wool and polyamide, among others) suggest that it’s probably not a replacement for your faithful yoga pants and cotton t-shirts.
However, if you’re lounging at the country club, Minochkina’s tennis skirts, windbreakers, sneakers and floppy hats are definitely chic, sporty options. Next time you have some downtime for a friendly tennis match or quick rooftop mojito, consider donning one of Minochkina’s cropped trousers or athletic-inspired jumpers and track jackets.
Key Themes Behind This Trend
- Minimalist Sportswear
- Opportunity for fashion brands to adopt minimalist aesthetics in creating activewear.
- Athletic-inspired Fashion
- Opportunity for fashion brands to create trendy clothing with athletic aesthetics.
- Athleisure Fashion
- Opportunity for fashion brands to create clothing that can be worn for both athletic and leisure activities.
Where This Applies
- Fashion
- Fashion brands can tap into the trend of minimalist sportswear and athletic-inspired fashion.
- Fitness
- Active lifestyle adopters can use this trend to wear stylish yet functional clothing to support their workout regimens.
- Hospitality
- Hotels and leisure establishments can incorporate athleisure fashion into their dress code to cater to the trend-conscious guests.
