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Minimalist Athletica Lookbooks

Yasya Minochkina’s SS 2014 Lookbook is a Workout Motivator

— November 12, 2013 — Luxury
The Yasya Minochkina SS 2014 lookbook favors sculpted silhouettes, pastel hues and a minimalist aesthetic. Each photograph, shot by Romain Bernardie James, is inspired by workout discipline. The models do reverse pushups, weight lift reps and squats without breaking a sweat. Minochkina’s clean lines are reminiscent of work out gear, but her choice in fabrics (wet silk, wool and polyamide, among others) suggest that it’s probably not a replacement for your faithful yoga pants and cotton t-shirts.

However, if you’re lounging at the country club, Minochkina’s tennis skirts, windbreakers, sneakers and floppy hats are definitely chic, sporty options. Next time you have some downtime for a friendly tennis match or quick rooftop mojito, consider donning one of Minochkina’s cropped trousers or athletic-inspired jumpers and track jackets.
Trend Themes
1. Minimalist Sportswear - Opportunity for fashion brands to adopt minimalist aesthetics in creating activewear.
2. Athletic-inspired Fashion - Opportunity for fashion brands to create trendy clothing with athletic aesthetics.
3. Athleisure Fashion - Opportunity for fashion brands to create clothing that can be worn for both athletic and leisure activities.
Industry Implications
1. Fashion - Fashion brands can tap into the trend of minimalist sportswear and athletic-inspired fashion.
2. Fitness - Active lifestyle adopters can use this trend to wear stylish yet functional clothing to support their workout regimens.
3. Hospitality - Hotels and leisure establishments can incorporate athleisure fashion into their dress code to cater to the trend-conscious guests.
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