Looking sporty and glamorous at the same time (as only Candice Swanepoel could), the Victoria's Secret supermodel stars in the new The Upside Winter 2014 campaign.
Photographed by Will Davidson, the Australian beauty looks absolutely ravishing and completely natural in the athletic label's new fall campaign. The always gorgeous Swanepoel shows us her fit and athletic side in the Australian sportswear label's latest looks alongside the handsome model Nick Youngquest.
The Upside Winter 2014 campaign has the blonde bombshell looking very different from her Victoria's Secret shoots, but just as sexy. Instead of looking sizzling and seductive, the model looks happy, comfortable and strong in the season's ultimate sporty glam looks. The collection features workout tees, leggings and sports bras.
Key Themes Behind This Trend
- Sporty Glam Looks
- Opportunity for apparel brands to blend sporty and glamorous styles for a unique fashion aesthetic.
- Athletic Winter Campaigns
- Potential for brands to showcase athletic winter collections with natural and strong models rather than traditional sizzling and seductive looks.
- Australian Sportswear Labels
- Emerging market for Australian sportswear brands to attract consumers with their unique designs and natural, comfortable styles.
Where This Applies
- Apparel
- Disruptive innovation opportunity for apparel brands to create a new market segment by combining sporty and glamorous styles.
- Fashion Photography
- Opportunity for fashion photographers to capture the natural and strong beauty of models in athletic winter campaigns.
- Sportswear
- Emerging market opportunity for Australian sportswear labels to expand internationally by offering unique and comfortable athletic winter collections.
