While the primary purposes of a product's wrapper are to protect it and to augment its image, examples like Donec ice cream packaging strive to embody another benefit just for the consumer. When the sweet treat inside has been eaten, or even before it's been tried, one can engage in a bit of play with the adorable cardboard box.
Yesika Aguin and Julia Castano designed these cute cartons to target a younger consumer base than the company's Magnum desserts, in this case appealing to children. Five different packages are marked with five different animated faces, each outlined with dashes to invite the use of scissors. The endearing round heads can be cut out of the front of Donec ice cream packaging and used as masks with a licked-clean popsicle stick as a handle.
What's Driving This Trend
- Interactive Packaging
- Using packaging that encourages interaction and playfulness with consumers opens up opportunities for unique branding experiences.
- Targeted Packaging
- Designing packaging specifically tailored for a particular consumer base allows for effective customer engagement and market segmentation.
- Sustainable Packaging
- Creating packaging that is environmentally-friendly and can be repurposed after its contents are consumed aligns with consumer demand for sustainability.
Who This Affects Most
- Food Packaging
- Innovative packaging in the food industry can create memorable experiences and enhance product differentiation.
- Children's Products
- Designing packaging that appeals to children can help in building brand loyalty and capturing the attention of young consumers.
- Creative Arts and Crafts
- Cutout character packaging can inspire creativity and be repurposed for arts and crafts activities, tapping into the market for creative supplies.
