Although coffee culture seems to be stronger than ever, tea culture has exploded in a whole new way within the past few years and subsequently raised the number of connoisseurs to new levels; as such, loose leaf teas are becoming a go to option for those wishing to sip a steeped beverage and relax. Although pre-bagged tea has dominated the industry for decades, loose leaf teas is being chosen by drinkers in North America for reasons ranging from a less processed product to the ability to monitor exactly how much is used for each cup or pot.
Ranging from being delightful in nature to lovely and basic, these loose leaf teas are just a sip of the plethora on and entering the market.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 43%
Freshness 8%
