It has been noted by many brand identity designers that consumers are growing to appreciate minimalism more and more in product wrappers; nevertheless, Alishan Tea packaging, with its intricate and ornamental backdrops, avoids the appearance of fussiness.
The success of Victor Design's work has quite a bit to do with the reduced palette. The tea tins have a base of neutral black and the decorative textures applied to them have been printed entirely in gold. The universal familiarity of the tiny repeated motifs also has a less challenging effect on the eyes.
Bright white labels have been positioned on Alishan Tea packaging so that they're off-centered. Between this lighthearted touch and the intricate graphic treatment, the loose leaf contents are afforded the balanced notions of lavishness an clarity of flavor at once.
Alishan Tea Packaging Manages to Strike a Clarified Complexity
Amelia Roblin — February 1, 2013 — Marketing
References: victad.tw & thedieline